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~source:"econis"
~subject:"International market entry"
~subject:"Internationaler Markteintritt"
~type_genre:"Article in journal"
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International market entry
Internationaler Markteintritt
SME marketing
34
KMU-Marketing
24
KMU
15
SME
15
Entrepreneurship
9
Entrepreneurship approach
8
Marketing management
8
Marketingmanagement
8
Brand management
6
Markenführung
6
B-to-B-Marketing
5
Business-to-business marketing
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Internet marketing
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Marketing
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International marketing
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Internationales Marketing
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Christmann, Helen
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Dean, David L.
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Kahiya, Eldrede Tinashe
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Asia Pacific journal of marketing and logistics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
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2
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
3
Asset specificity and foreign market entry mode choice of small and medium-sized enterprises : the moderating influence of knowledge safeguards and institutional safeguards
Maekelburger, Birger
;
Schwens, Christian
;
Kabst, Ruediger
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
5
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009570561
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