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~source:"econis"
~subject:"Internet marketing"
~subject:"World of work"
~type:"article"
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Search: subject_exact:"Generation Y"
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Internet marketing
World of work
Generation Y
211
Consumer behaviour
101
Konsumentenverhalten
101
Age group
39
Altersgruppe
39
Generationengerechtigkeit
32
Intergenerational equity
32
generation Y
31
Generation X
26
Human Resource Management
25
Personalmanagement
25
Social Web
22
Social web
22
Arbeitszufriedenheit
21
Employee retention
21
Generation Z
21
Job satisfaction
21
Mitarbeiterbindung
21
Beziehungsmarketing
19
Relationship marketing
19
Online-Marketing
18
Online retailing
17
Online-Handel
17
Brand image
15
Brand management
15
Markenführung
15
Markenimage
15
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14
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14
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14
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14
E-commerce
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Electronic Commerce
13
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Arbeitsverhalten
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India
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Duffett, Rodney Graeme
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Asmat Nizam Abdul Talib
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1
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International journal of electronic business : IJEB
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Economic and environmental studies : a journal for sustainable development ; E&ES
1
Electronic commerce research
1
Generationen-Management : Konzepte, Instrumente, Good-Practice-Ansätze
1
Integrating new technologies in international business : opportunities and challenges
1
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of services, economics and management
1
Journal of fashion marketing and management
1
Journal of internet commerce
1
Journal of retailing and consumer services
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Journal of vacation marketing
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Management dynamics in the knowledge economy
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
Saved in:
2
Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib
;
Shasikala Vadivalu
- In:
International journal of electronic business : IJEB
18
(
2023
)
4
,
pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Saved in:
3
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
4
Impact of perceived website cues on purchase experience and e-purchase intention of online apparel buyers
Dua, Pallavi
;
Uddin, S. M. Fatah
- In:
International journal of electronic business : IJEB
17
(
2022
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10013253650
Saved in:
5
Millennials und Generation Z : Charakteristika der nachrückenden Beschäftigten-Generationen
Klaffke, Martin
- In:
Generationen-Management : Konzepte, Instrumente, …
,
(pp. 81-133)
.
2022
Persistent link: https://www.econbiz.de/10013459662
Saved in:
6
Social media marketing and purchase behavior of millennials : a systematic literature review
Kumar, Jitender
;
Dixit, Sweta
;
Maurya, Alka
;
Gupta, Ashish
- In:
Integrating new technologies in international business …
,
(pp. 281-291)
.
2022
Persistent link: https://www.econbiz.de/10014382896
Saved in:
7
The role of Social Media and user-generated-content in Millennials’ travel behavior
Ana, Maria-Irina
;
Istudor, Laura-Gabriela
- In:
Management dynamics in the knowledge economy
7
(
2019
)
1/23
,
pp. 87-104
Persistent link: https://www.econbiz.de/10012158906
Saved in:
8
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
9
Why do Generation Y consumers adopt online luxury technologies : a values approach
Erdogmus, Irem Eren
;
Eskiyenentürk, Gülsu
;
Arslan, …
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 341-353
Persistent link: https://www.econbiz.de/10012668464
Saved in:
10
The influence of eWOM on intentions for booking luxury hotels by Generation Y
Lee, Harold
;
Min, Jihye
;
Yuan, Jessica
- In:
Journal of vacation marketing
27
(
2021
)
3
,
pp. 237-251
Persistent link: https://www.econbiz.de/10012593246
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