//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing für öffentliche Institutionen"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Nonprofit marketing
403
Nonprofit-Marketing
403
Nonprofit organization
176
Nonprofit-Organisation
176
Fundraising
151
Charity
69
Wohltätigkeit
68
Charitable organization
61
Gemeinnützige Organisation
61
Marketing management
59
Marketingmanagement
59
Brand management
54
Consumer behaviour
54
Konsumentenverhalten
54
USA
54
United States
54
Higher education institution
52
Hochschule
52
Beziehungsmarketing
34
Internet marketing
34
Online-Marketing
34
Relationship marketing
34
Advertising effects
30
Students
30
Studierende
30
Werbewirkung
30
Altruism
28
Altruismus
28
Brand image
27
Markenimage
27
Ehrenamtliche Arbeit
23
Motivation
23
Voluntary work
23
Cause-Related Marketing
22
Cause-related marketing
22
Social Web
22
Social web
22
Nonprofit management
21
Nonprofit-Management
21
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
52
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Guidebook
Aufsatz in Zeitschrift
52
Aufsatz im Buch
21
Book section
21
Case study
6
Fallstudie
6
Aufsatzsammlung
4
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Collection of articles of several authors
2
Ratgeber
2
Sammelwerk
2
Working Paper
2
Hochschulschrift
1
Reprint
1
Thesis
1
more ...
less ...
Language
All
English
52
German
2
Author
All
Chapleo, Chris
4
Boenigk, Silke
3
Ford, John B.
2
Nadeau, John
2
Alajoutsijärvi, Kimmo
1
Ali-Choudhury, Rehnuma
1
Autere, Vesa
1
Babin, Barry J.
1
Bang, Nguyen
1
Becker, Annika
1
Bekmeier-Feuerhahn, Sigrid
1
Bennett, Roger
1
Bigné Alcañiz, J. Enrique
1
Bourne, Humphrey
1
Bridson, Kerrie
1
Böhme, Katrin
1
Cadogan, John W.
1
Campagnaro Teixeira, Arilda Magna
1
Casidy, Riza
1
Cavanagh, Kevin V.
1
Celly, Kirti Sawhney
1
Clark, Moira
1
Clayton, Michael J.
1
Cone, Carol
1
Cordelier, Benoit
1
Costa Júnior, Lindemberg
1
Curran, Ross
1
Currás-Pérez, Rafael
1
Dalman, M. Deniz
1
Dato-on, Mary Conway
1
Davis, Ashley
1
Daw, Jocelyne S.
1
De Run, Ernest Cyril
1
Dolnicar, Sara
1
Duarte, Paulo
1
Durgee, Jeffrey F.
1
Durán, María Victoria Carrillo
1
Díaz, Ana Castillo
1
Evans, Jody
1
Febriani, Dea Mariska
1
more ...
less ...
Published in...
All
Journal of marketing for higher education
10
Journal of nonprofit & public sector marketing
6
International review on public and non-profit marketing
5
Nonprofit and voluntary sector quarterly
4
International journal of nonprofit and voluntary sector marketing
3
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Journal of marketing communications
2
Arts marketing : an international journal ; AM
1
International journal of arts management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of public sector management : IJPSM
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of philanthropy and marketing
1
Journal of strategic marketing
1
Management research review
1
Nonprofit management & leadership
1
Psychology & marketing
1
Scandinavian journal of management
1
The AFP fund development series
1
The marketing review
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
54
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Grandiose branding : world-class aim and its organizational consequences
Alajoutsijärvi, Kimmo
;
Kettunen, Kerttu
;
Siltaoja, Marjo
- In:
Scandinavian journal of management
38
(
2022
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013477457
Saved in:
2
Exploring individual predictors of variation in public awareness of expressive and instrumental nonprofit brands
Hamidullah, Madinah F.
;
Yun, Jung Ah
;
McDougle, Lindsey M.
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013093304
Saved in:
3
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
4
To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes
Dalman, M. Deniz
;
Ray, Subhasis
- In:
Management research review
45
(
2022
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10013284896
Saved in:
5
Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
6
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
7
Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit
;
Vásquez, Consuelo
;
Viviane, Sergi
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10012549783
Saved in:
8
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
9
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
10
College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska
;
Selamet, Juhri
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->