Branding the university : building up meaning through ideological oppositions
Benoit Cordelier, Consuelo Vasquez and Sergi Viviane
| Year of publication: |
2021
|
|---|---|
| Authors: | Cordelier, Benoit ; Vásquez, Consuelo ; Viviane, Sergi |
| Subject: | Branding | Discourse/discourse | floating signifier | higher education | marketization | organizational identity | Markenführung | Brand management | Hochschule | Higher education institution | Unternehmenskultur | Corporate culture | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Studierende | Students |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2020.1761507 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549783