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~source:"econis"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbeplanung"
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Markenimage
Advertising planning
285
Werbeplanung
285
Advertising effects
94
Werbewirkung
94
Advertising
54
Werbung
54
USA
42
United States
42
Consumer behaviour
38
Konsumentenverhalten
38
Marketing management
33
Marketingmanagement
33
Theorie
30
Theory
30
Internet marketing
28
Online-Marketing
28
Advertising media
23
Werbeträger
23
Brand management
22
Markenführung
22
Deutschland
20
Germany
20
Brand image
15
Psychology of advertising
15
Target group
15
Werbepsychologie
15
Zielgruppe
15
Advertising industry
13
Werbewirtschaft
13
Brand
12
Markenartikel
12
Großbritannien
10
International marketing
10
Internationales Marketing
10
Preismanagement
10
Pricing strategy
10
United Kingdom
10
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8
Printwerbung
8
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Article in journal
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Agheshlouei, Hamed
1
Berger, Jonah
1
Beverland, Michael B.
1
Bruce, Norris I.
1
Brunner, Christian Boris
1
Buchanan-Oliver, Margo
1
Burton, Scot
1
Chan, Jason C. F.
1
Cruz, Angela
1
Dahlén, Micael
1
Esch, Franz-Rudolf
1
Folse, Judith Anne Garretson
1
Friberg, Lars
1
Gawlowski, Dominika
1
Gelb, Betsy D.
1
Goertz, Susanne
1
Griffin, W. Glenn
1
Halkias, Georgios
1
Jiang, Zhenhui
1
Kokkinaki, Flora
1
Lindgreen, Adam
1
Maehle, Natalia
1
McQuarrie, Edward F.
1
Muehling, Darrel D.
1
Naik, Prasad A.
1
Netemeyer, Richard G.
1
Nikabadi, Mohsen Shafiei
1
Nilsson, Erik
1
Peters, Kay
1
Phillips, Barbara J.
1
Safui, Morteza Akbarzadeh
1
Samaraweera, Monoshi
1
Schroeder, Jonathan E.
1
Schwartz, Eric
1
Supphellen, Magne
1
Tan, Bernard C. Y.
1
Vink, Michiel W.
1
Wang, Alex
1
Wang, Hanmin
1
Ye, Fang-ru
1
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Journal of advertising : official publication of the American Academy of Advertising
5
European journal of marketing : EJM
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business strategy
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
MSI reports : working paper series
1
Service business
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
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1
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
2
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
3
The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
Saved in:
4
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
5
The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
Saved in:
6
The value relevance of brand equity in the financial services industry : an empirical analysis using quantile regression
Wang, Hanmin
;
Yu, Tiffany Hui-Kuang
;
Ye, Fang-ru
- In:
Service business
6
(
2012
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10009663623
Saved in:
7
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
8
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
9
Wringing more value from advertising dollars : the customer satisfaction boost
Samaraweera, Monoshi
;
Gelb, Betsy D.
- In:
Journal of business strategy
32
(
2011
)
6
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009412352
Saved in:
10
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
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