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~source:"econis"
~subject:"Market segmentation"
~subject:"Preismanagement"
~type_genre:"Fallstudie"
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International journal of business and emerging markets : IJBEM
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The ROI of pricing : measuring the impact and making the business case
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ECONIS (ZBW)
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Using VOC to ensure product launch success : a case study showing how one firm prevented a launch misfire
Trevenen, Linda
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 116-123)
.
2014
Persistent link: https://www.econbiz.de/10010240066
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2
Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Kotri, Andrus
;
Mourey, Jim
- In:
International journal of business and emerging markets …
4
(
2012
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10009427093
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