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~source:"econis"
~subject:"Marktforschung"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Handbook of research methodologies and design in neuroentrepreneurship
2
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
2
Cross-cultural and critical perspectives on brands
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Den unbewussten Konsumenten verstehen : marketingrelevante Erkenntnisse und Methoden der Neurowissenschaften
Kwiatkowski, Christoph
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011643974
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2
Human psychophysiological and genetic approaches in neuroentrepreneurship
Colosio, Marco
;
Bellavitis, Cristiano
;
Gorin, Aleksei A.
- In:
Handbook of research methodologies and design in …
,
(pp. 54-93)
.
2017
Persistent link: https://www.econbiz.de/10011753966
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3
A few words about entrepreneurial learning, training, and brain plasticity
Sud, Aparna
- In:
Handbook of research methodologies and design in …
,
(pp. 241-245)
.
2017
Persistent link: https://www.econbiz.de/10011754003
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4
Computer-presented and physical brain-training exercises for school children : improving executive functions and learning
Wexler, Bruce E.
- In:
Transforming gaming and computer simulation …
,
(pp. 206-224)
.
2017
Persistent link: https://www.econbiz.de/10011634735
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5
Neuroscience and addictive consumption
Litt, Ab
;
Pirouz, Dante M.
;
Shiv, Baba
- In:
Transformative consumer research for personal and …
,
(pp. 523-542)
.
2012
Persistent link: https://www.econbiz.de/10009260760
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6
Consumer Neuroscience : Anwendung und Nutzen neurowissenschaftlicher Mess- und Analysemethoden in der Konsumentenverhaltensforschung
Ahlert, Dieter
;
Hubert, Marco
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003992351
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7
Die Anwendung von Erkenntnissen der neurowissenschaftlichen Marktforschung in der Markenführung
Veigel, Ulrich
;
André, Michael
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 215-231)
.
2010
Persistent link: https://www.econbiz.de/10003992377
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8
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
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9
Neurale Korrelate attraktiver "Marken"verpackungen
Kenning, Peter
;
Stoll, Marco
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 531-551)
.
2009
Persistent link: https://www.econbiz.de/10003839574
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10
Fairness and cooperation are rewarding : evidence from social cognitive neuroscience
Tabibnia, Golnaz
;
Lieberman, Matthew D.
- In:
The social cognitive neuroscience of organizations
,
(pp. 90-101)
.
2007
Persistent link: https://www.econbiz.de/10003620614
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