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~source:"econis"
~subject:"RFID"
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Search: subject_exact:"Loyalty program"
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RFID
Loyalty program
878
Kundenbindungsprogramm
877
Beziehungsmarketing
460
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457
Consumer behaviour
413
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413
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137
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Online-Handel
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Internet marketing
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Friedrich-Ebert-Stiftung / Gesprächskreis Verbraucherpolitik
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Wirtschafts- und Sozialpolitisches Forschungs- und Beratungszentrum <Bonn> / Gesprächskreis Verbraucherpolitik
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Journal of marketing
1
Journal of organizational computing and electronic commerce
1
Journal of retailing and consumer services
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WISO Diskurs - Expertisen und Dokumentationen zur Wirtschafts- und Sozialpolitik
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ECONIS (ZBW)
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1
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
2
Mixed strategy multiple-channel retailing with RFID information
Yoon, Eun Jung
;
Zhou, Wei
- In:
Journal of organizational computing and electronic commerce
21
(
2011
)
4
,
pp. 368-383
Persistent link: https://www.econbiz.de/10009428224
Saved in:
3
In-store one-to-one marketing
Klabjan, Diego
;
Pei, Jinxiang
- In:
Journal of retailing and consumer services
18
(
2011
)
1
,
pp. 64-73
Persistent link: https://www.econbiz.de/10008839774
Saved in:
4
Auf dem Weg zum gläsernen Verbraucher? : Verbraucherschutz bei Kundenkarten und RFID-Chips
Maiwald, Johanna
-
2007
Persistent link: https://www.econbiz.de/10003553444
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