//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~type:"article"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Deodorant"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Cosmetics
33
Kosmetik
33
Frauen
7
Women
7
Brand management
5
Deutschland
5
Germany
5
Markenführung
5
Consumer behaviour
4
Konsumentenverhalten
4
Social Web
4
Social web
4
Brand
3
Brand image
3
China
3
India
3
Indien
3
Indonesia
3
Indonesien
3
Markenartikel
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Advertising effects
2
Arzneimittel
2
Business model
2
Consumer motivation
2
Consumer preferences
2
Corporate culture
2
Cosmetics industry
2
Facheinzelhandel
2
Fashion
2
Gender Economics
2
Gender economics
2
Geschäftsmodell
2
International economic relations
2
Internationale Wirtschaftsbeziehungen
2
Internet marketing
2
Islam
2
Kaufmotiv
2
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
Type of publication (narrower categories)
All
Book section
Article in journal
176
Aufsatz in Zeitschrift
176
Aufsatz im Buch
33
Case study
11
Fallstudie
11
Market information
10
Marktinformation
10
Conference paper
6
Konferenzbeitrag
6
more ...
less ...
Language
All
English
27
German
6
Author
All
Abdullah, Rozelin
1
Agrawal, Tushar
1
Ahmad, Alaeddin Mohammad Khalaf
1
Alberola Amores, Leonor
1
Ariyanti, M.
1
Bengtsson, Anders
1
Bowman, Diana
1
Cauberghe, Verolien
1
Dane, Julia
1
Desroches, Pascale
1
Dollinger, Sandra
1
Drenten, Jenna
1
Eberhart, Andrea K.
1
Enchelmaier, Stefan
1
Feiner, Susan
1
Forst, Floriane von der
1
García Medina, Irene
1
González Romo, Zahaira Fabiola
1
Gupta, Sumeet
1
Gurrieri, Lauren
1
Haubach, Christian
1
Heine, Friederike
1
Hertle, Thomas
1
Hodge, Graeme A.
1
Hopkins, Barbara E.
1
Jain, Priyanka
1
Jaisinghani, Dolly
1
Khan, Mubbsher Munawar
1
Kjeldgaard, Dannie
1
Kreß, Katja
1
Lanero Carrizo, Ana
1
Litzenroth, Heinrich A.
1
Lubis, N. C.
1
Lukman, N. A.
1
Macdonald, Lynsey E.
1
Marcoux, Jean-Sébastien
1
Medina, Irene García
1
Milgram, Barbara Lynne
1
Miquel Segarra, Susana
1
Mylius, Alexander von
1
more ...
less ...
Published in...
All
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Cases on branding strategies and product development : successes and pitfalls
2
Gender, China and the World Trade Organization : essays from feminist economics
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
2
Brands : interdisciplinary perspectives
1
Brands with a conscience : how to build a successful and responsible brand
1
Cases on supply chain and distribution management : issues and principles
1
Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Der japanische Markt : Herausforderungen und Perspektiven für deutsche Unternehmen
1
Developing successful global strategies for marketing luxury brands
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Driving green consumerism through strategic sustainability marketing
1
Global marketing strategies for the promotion of luxury goods
1
Globalization from below : the world's other economy
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Innovation in der Nachhaltigkeitsforschung : ein Beitrag zur Umsetzung der UNO Nachhaltigkeitsziele
1
Inside marketing : practices, ideologies, devices
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
New global frontiers in regulation : the age of nanotechnology
1
Pharmalogistik : Prozesse - Instrumente - Praxisbeispiele
1
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
1
Testimonial advertising in the American marketplace : emulation, identity, community
1
The advertising handbook
1
The dark side of social media : a consumer psychology perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
2
Factors influencing the Halal cosmetics adoption in Pakistan : is it the religion influencing the decision?
Khan, Mubbsher Munawar
;
Rashid, Mehnaz
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 155-178)
.
2023
Persistent link: https://www.econbiz.de/10013541918
Saved in:
3
Sustainable cosmetics and perceived brand image on social networks : comparison between millennial and centennial women
Sahelices-Pinto, César
;
Lanero Carrizo, Ana
;
Vazquez …
- In:
Responsible Consumption and Sustainability : Case …
,
(pp. 229-247)
.
2023
Persistent link: https://www.econbiz.de/10014320714
Saved in:
4
Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna
;
Nozdrenko, Elena
- In:
Digital strategies in a global market : navigating the …
,
(pp. 229-241)
.
2021
Persistent link: https://www.econbiz.de/10013164206
Saved in:
5
Influence of celebrity endorsement on mature female luxury cosmetic consumers
Alberola Amores, Leonor
;
Miquel Segarra, Susana
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 274-295)
.
2021
Persistent link: https://www.econbiz.de/10012521921
Saved in:
6
Effect of celebrity endorsement, EWOM and brand image on purchase decision of Nature Republic products in Indonesia
Lubis, N. C.
;
Ariyanti, M.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 22-26)
.
2020
Persistent link: https://www.econbiz.de/10012259294
Saved in:
7
Planned behavior of millennial women
Rachma, H.
;
Sobari, N.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 65-76)
.
2020
Persistent link: https://www.econbiz.de/10012259310
Saved in:
8
Analysis of makeup product reviews using the LDA-based topic modeling method (case study: cushion Pixy Make It Glow)
Lukman, N. A.
;
Trianasari, N.
- In:
Managing learning organization in industry 4.0 : …
,
(pp. 99-104)
.
2020
Persistent link: https://www.econbiz.de/10012259368
Saved in:
9
Consumers consciousness towards environmental aesthetics in using nutricosmetics products
Ruzanna Shahrin
;
Rossilah Binti Jamil
- In:
Driving green consumerism through strategic …
,
(pp. 23-36)
.
2018
Persistent link: https://www.econbiz.de/10011764041
Saved in:
10
Crossing the #bikinibridge : exploring the role of social media in propagating body image trends
Drenten, Jenna
;
Gurrieri, Lauren
- In:
The dark side of social media : a consumer psychology …
,
(pp. 49-70)
.
2018
Persistent link: https://www.econbiz.de/10011740502
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->