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~source:"econis"
~type:"article"
~type_genre:"Collection of articles written by one author"
~type_genre:"Fallstudie"
~type_genre:"Mehrbändiges Werk"
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Search: subject_exact:"Werbebotschaft"
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Competing with a Goliath
Avery, Jill
- In:
Harvard business review : HBR
94
(
2016
)
10
,
pp. 117-121
Persistent link: https://www.econbiz.de/10011583935
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2
Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
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3
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
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4
Marketing communications for the SME
Eng, Teck Yong
;
Spickett-Jones, Graham
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 159-170)
.
2011
Persistent link: https://www.econbiz.de/10008822539
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5
Internet marketing and SMEs
Doiron, Daniel John
- In:
E-adoption and socio-economic impacts : emerging …
,
(pp. 90-111)
.
2011
Persistent link: https://www.econbiz.de/10009373547
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6
The China puzzle : the powerful impact of strategic thinking in the world's fastest growing advertising market
In:
Journal of advertising research
51
(
2011
)
4
,
pp. 634-642
Persistent link: https://www.econbiz.de/10009502565
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7
Mit Emotion zur Prävention : die nationale Verkehrssicherheitskampagne "Runter vom Gas!"
Remus, Nadine
- In:
PR-Kampagnen
,
(pp. 143-162)
.
2011
Persistent link: https://www.econbiz.de/10009306375
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8
Der Qualität auf der Spur : die McDonald's Transparenzkampagne 2004 bis 2009
Walther, Christine
- In:
PR-Kampagnen
,
(pp. 131-142)
.
2011
Persistent link: https://www.econbiz.de/10009306377
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9
Horst Schlämmer fährt Golf im Social Web : "Ich mach jetzt Führerschein"
Kastner, Sonja
- In:
PR-Kampagnen
,
(pp. 121-129)
.
2011
Persistent link: https://www.econbiz.de/10009306378
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10
Die Präventionskampagne "Aktion sicherer Auftritt" der gewerblichen Berufsgenossenschaften
Ehring, Michael
;
Scheurer, Hans
- In:
PR-Kampagnen
,
(pp. 105-120)
.
2011
Persistent link: https://www.econbiz.de/10009306379
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