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~source:"econis"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Einführung"
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Funktionelle Werbung : 50 Prinzipien zur Lösung erfolgskritischer Werbeprobleme
Gärtner, Robert Henrik
-
2014
Persistent link: https://www.econbiz.de/10010482550
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Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
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8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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