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Busacca, Bruno
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Arbore, Alessandro
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Bertoli, Giuseppe
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ECONIS (ZBW)
RePEc
11
OLC EcoSci
7
USB Cologne (EcoSocSci)
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1
Consumer Evaluations of Brand Extension : The Impact of Brand Relationship Quality andNaming Strategy
Busacca, Bruno
-
2019
This study explores the impact of brand relationship quality and brand naming strategies on the success of brand extensions. The authors present the results of an experiment based on a 2x2x2 between-subjects design, where the following three independent variables are considered: the category fit...
Persistent link: https://www.econbiz.de/10012866489
Saved in:
2
Premium private label : how product value, trust and category involvement influence consumers willingness to buy
Bertoli, Giuseppe
;
Busacca, Bruno
;
Imperato, Marta
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
2/3
,
pp. 143-161
Persistent link: https://www.econbiz.de/10012305766
Saved in:
3
The value of art in marketing : an emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary
;
Brotto, Luisa
;
Busacca, Bruno
- In:
Journal of business research : JBR
85
(
2018
),
pp. 396-405
Persistent link: https://www.econbiz.de/10011815584
Saved in:
4
How do financial constraints affect creativity?
Scopelliti, Irene
;
Cillo, Paola
;
Busacca, Bruno
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 880-893
Persistent link: https://www.econbiz.de/10010416918
Saved in:
5
Rejuvenating importance-performance analysis
Arbore, Alessandro
;
Busacca, Bruno
- In:
Journal of service management
22
(
2011
)
3
,
pp. 409-430
Persistent link: https://www.econbiz.de/10009239534
Saved in:
6
The effect of comparative advertising on consumer perceptions : similarity or differentiation?
Soscia, Isabella
;
Girolamo, Simona
;
Busacca, Bruno
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 109-118
Persistent link: https://www.econbiz.de/10003955856
Saved in:
7
Customer value metrics
Busacca, Bruno
;
Costabile, Michele
;
Ancarani, Fabio
- In:
Creating and managing superior customer value
,
(pp. 149-204)
.
2009
Persistent link: https://www.econbiz.de/10003826406
Saved in:
8
Customer satisfaction and dissatisfaction in retail banking : exploring the asymmetric impact of attribute performances
Arbore, Alessandro
;
Busacca, Bruno
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 271-280
Persistent link: https://www.econbiz.de/10003864529
Saved in:
9
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
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