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Appiah-Adu, Kwaku
16
Singh, Satyendra
6
Fyall, Alan
2
Aning, Samuel
1
Blankson, Charles
1
Katsikeas, Constantine S.
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Morgan, Robert E.
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The service industries journal
4
Journal of international marketing and marketing research
2
Marketing intelligence & planning
2
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
Journal of global marketing
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OLC EcoSci
ECONIS (ZBW)
21
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1
Strategic thinking and economic development : the case of Ghana
Appiah-Adu, Kwaku
;
Aning, Samuel
- In:
International journal of business and emerging markets …
4
(
2012
)
3
,
pp. 258-271
Persistent link: https://www.econbiz.de/10010016878
Saved in:
2
Marketing effectiveness and business performance in the financial services industry
Appiah-Adu, Kwaku
;
Fyall, Alan
;
Singh, Satyendra
- In:
The journal of services marketing
15
(
2001
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10007114659
Saved in:
3
Marketing Culture and Customer Retention in the Tourism Industry
Appiah-Adu, Kwaku
;
Fyall, Alan
;
Singh, Satyendra
- In:
The service industries journal
20
(
2000
)
2
,
pp. 95-113
Persistent link: https://www.econbiz.de/10006287318
Saved in:
4
The Impact of Marketing Mix Decisions on Performance: A Study of Foreign and Domestic Firms in a Liberalized Economy -
Appiah-Adu, Kwaku
- In:
Journal of global marketing
13
(
1999
)
2
,
pp. 7-30
Persistent link: https://www.econbiz.de/10006985779
Saved in:
5
Marketing Effectiveness and Customer Retention in the Service Sector
Appiah-Adu, Kwaku
- In:
The service industries journal
19
(
1999
)
3
,
pp. 26-41
Persistent link: https://www.econbiz.de/10006294534
Saved in:
6
PAPERS - The impact of economic reform on business performance: A study of foreign and domestic firms in Ghana
Appiah-Adu, Kwaku
- In:
International business review : the official journal of …
8
(
1999
)
4
,
pp. 463-486
Persistent link: https://www.econbiz.de/10005966858
Saved in:
7
Marketing Culture and Performance in UK Service Firms
Appiah-Adu, Kwaku
;
Singh, Satyendra
- In:
The service industries journal
19
(
1999
)
1
,
pp. 152-170
Persistent link: https://www.econbiz.de/10007341271
Saved in:
8
Customer orientation and performance: A study of SMEs
Appiah-Adu, Kwaku
;
Singh, Satyendra
- In:
Management decision : MD
36
(
1998
)
5-6
,
pp. 385-394
Persistent link: https://www.econbiz.de/10006578703
Saved in:
9
Marketing activities and business performance: Evidence from foreign and domestic manufacturing firms in a liberalized developing economy
Appiah-Adu, Kwaku
- In:
Marketing intelligence & planning
16
(
1998
)
6-7
,
pp. 436-442
Persistent link: https://www.econbiz.de/10006991139
Saved in:
10
Market Orientation and Organizational Learning Capabilities
Morgan, Robert E.
;
Katsikeas, Constantine S.
; …
- In:
Journal of marketing management : MM
14
(
1998
)
4
,
pp. 353-382
Persistent link: https://www.econbiz.de/10006992748
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