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Houston, Michael J.
6
Ng, Sharon
2
Eckhardt, Giana M.
1
Heckler, Susan E.
1
Huffman, Cynthia
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Keller, Kevin Lane
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Monga, Ashwani
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Journal of international marketing
1
Journal of marketing
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OLC EcoSci
ECONIS (ZBW)
20
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4
USB Cologne (EcoSocSci)
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1
Field Dependency and Brand Cognitive Structures
Ng, Sharon
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 279
Persistent link: https://www.econbiz.de/10008226424
Saved in:
2
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
Ng, Sharon
;
Houston, Michael J.
- In:
Journal of consumer research : JCR ; an …
32
(
2006
)
4
,
pp. 519-529
Persistent link: https://www.econbiz.de/10007223087
Saved in:
3
Fading Optimism in Products: Temporal Changes in Expectations About Performance
Monga, Ashwani
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
43
(
2006
)
4
,
pp. 654-663
Persistent link: https://www.econbiz.de/10007301086
Saved in:
4
Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
- In:
Journal of international marketing
10
(
2002
)
2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10007235814
Saved in:
5
The Effects of Brand Name Suggestiveness on Advertising Recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10005979232
Saved in:
6
Goal-oriented Experiences and the Development of Knowledge
Huffman, Cynthia
;
Houston, Michael J.
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10006687957
Saved in:
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