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~source:"usbk"
~subject:"Automotive industry"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Automotive industry
Konsumentenverhalten
Marketingmanagement
Theorie
Produktmanagement
231
Marketing
25
Product management
19
Neues Produkt
16
Aufsatzsammlung
15
Produktentwicklung
15
Produktinnovation
15
Markenpolitik
14
Produktlebenszyklus
13
Management
12
Markenartikel
12
Economics
8
Klein- und Mittelbetrieb
7
Marke
7
Unternehmen
7
Brand name products
6
Kongress
6
Lehrbuch
6
New products
6
Produktplanung
6
Ratgeber
6
Industriedesign
4
Kraftfahrzeugindustrie
4
Produktpolitik
4
Controlling
3
Fallstudiensammlung
3
Innovationsmanagement
3
Integriertes Management
3
Investitionsgüterindustrie
3
Nachhaltigkeit
3
Produktmarketing
3
Produktvariation
3
Prozessmanagement
3
Qualitätskontrolle
3
Strategic planning
3
Strategische Planung
3
Apple Computer Inc.
2
CIM
2
Creative ability in business
2
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Book / Working Paper
3
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English
3
Author
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Gupta, S. L.
1
Sengupta, Priyaranjan
1
Suri, R. K.
1
Tollin, Karin
1
Source
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
664
EconStor
2
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1
Product and brand management
Sengupta, Priyaranjan
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004937240
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2
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004429433
Saved in:
3
Case studies in marketing management
Gupta, S. L.
;
Suri, R. K.
-
2007
Persistent link: https://www.econbiz.de/10004926997
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