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~subject:"1918-1939"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"TV-Berufe"
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1918-1939
Advertising
Media professions
18
Medienberufe
18
Advertising industry
5
USA
5
United States
5
Werbewirtschaft
5
Werbung
4
Anforderungsprofil
3
Gender
3
Geschlecht
3
Occupational profile
3
Public relations
3
Öffentlichkeitsarbeit
3
Advertising effects
2
Advertising planning
2
Cultural identity
2
Deutschland
2
France
2
Frankreich
2
Frauen
2
Führungskräfte
2
Germany
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Grounded Theory
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Grounded theory
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Großbritannien
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Kulturelle Identität
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Legitimacy
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Legitimität
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Qualifikation
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Schweden
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Sweden
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United Kingdom
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Werbeplanung
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Werbewirkung
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Women
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1945-1967
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Aufsatz in Zeitschrift
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Sammelwerk
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4
German
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Borgerson, Janet L.
1
Chessel, Marie-Emmanuelle
1
Coleman, Catherine A.
1
Desmarais, Fabrice
1
Kelly, J. S.
1
Schroeder, Jonathan E.
1
Shao, Yun
1
Weaver, C. Kay
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Zayer, Linda Tuncay
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International journal of advertising : the quarterly review of marketing communications
1
Jahrbuch für Wirtschaftsgeschichte
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of marketing management : MM
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ECONIS (ZBW)
5
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1
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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2
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
Saved in:
3
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
4
Die Werbefachleute in Frankreich in der Zeit zwischen den beiden Weltkriegen : Geschichte einer Professionalisierung?
Chessel, Marie-Emmanuelle
- In:
Jahrbuch für Wirtschaftsgeschichte
(
1997
),
pp. 79-92
Persistent link: https://www.econbiz.de/10001245646
Saved in:
5
Practicing advertising researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
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