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~subject:"Advertising"
~subject:"Consumer behaviour"
~type_genre:"Sammelwerk"
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Advertising
Consumer behaviour
Werbeträger
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Moeran, Brian
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Pelsmacker, Patrick de
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Verlegh, Peeter
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Voorveld, Hilde
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ICORIA <13., 2014, Amsterdam>
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The digital, the classic, the subtle, and the alternative
Verlegh, Peeter
(
ed.
);
Voorveld, Hilde
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10012878635
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2
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
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3
Communication
Moeran, Brian
(
contributor
)
-
2010
-
Engl. ed.
Persistent link: https://www.econbiz.de/10003928569
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