//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Estimation"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Scents"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Estimation
United States
Aromastoff
82
Flavour
82
Consumer behaviour
44
Konsumentenverhalten
44
Perception
19
Wahrnehmung
19
Ladengestaltung
16
Store design
16
Advertising effects
12
Brand management
12
Markenführung
12
Marketing
12
Werbewirkung
12
Marketing management
11
Marketingmanagement
11
Duftmarketing
9
Einzelhandel
9
Brand image
8
Markenimage
8
Duftstoff
7
Psychology of advertising
6
Retail trade
6
Theorie
6
Theory
6
Werbepsychologie
6
Deutschland
5
Event marketing
5
Event-Marketing
5
Germany
5
Product design
5
Produktgestaltung
5
Advertising music
4
Emotion
4
Ladengeschäft
4
Retail outlet
4
USA
4
Werbemusik
4
Werbung
4
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
6
Book / Working Paper
4
Journal
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Graue Literatur
3
Hochschulschrift
3
Non-commercial literature
3
Thesis
3
Amtsdruckschrift
1
Arbeitspapier
1
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Conference paper
1
Government document
1
Konferenzbeitrag
1
No longer published / No longer aquired
1
Statistics
1
Statistik
1
Working Paper
1
more ...
less ...
Language
All
English
7
German
4
Author
All
Bourrain, Aurelie
1
Bridges, Eileen
1
DeCarlo, Samantha
1
Droulers, Olivier
1
Eleuch, Amira
1
Fowler, Kendra
1
Gvili, Yaniv
1
Hehn, Patrick
1
Henseler, Joachim
1
Kinzinger, Arno
1
Koubaa, Yamen
1
Lacoste-Badie, Sophie
1
Levy, Shalom
1
Orth, Ulrich R.
1
Stiller, Bettina
1
Stumpf, Marcus
1
Stöhr, Anja
1
Yu, Junwei
1
Zwilling, Moty
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing and consumer services
1
Managing service quality : MSQ ; an international journal
1
Marketing-Wissen
1
Reihe: Marketing : MAR
1
Werbung für alle Sinne : multimodale Kommunikationsstrategien
1
Working paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Alright stop, collaborate and listen: vanillin not vanilla
DeCarlo, Samantha
-
2022
Persistent link: https://www.econbiz.de/10012872942
Saved in:
2
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
3
Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen
;
Eleuch, Amira
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012533673
Saved in:
4
Duftmarketing : Wirkung von bedufteter Printwerbung
Kinzinger, Arno
;
Stumpf, Marcus
;
Stiller, Bettina
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 159-172)
.
2020
Persistent link: https://www.econbiz.de/10012271622
Saved in:
5
The sweet smell of advertising : the essence of matching scents with other ad cues
Gvili, Yaniv
;
Levy, Shalom
;
Zwilling, Moty
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 568-590
Persistent link: https://www.econbiz.de/10011882034
Saved in:
6
Service environment, provider mood, and provider-customer interaction
Fowler, Kendra
;
Bridges, Eileen
- In:
Managing service quality : MSQ ; an international journal
22
(
2012
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10009534126
Saved in:
7
The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past
Orth, Ulrich R.
;
Bourrain, Aurelie
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 277-287
Persistent link: https://www.econbiz.de/10003729839
Saved in:
8
Emotionale Markenführung mit Duft : Duftwirkungen auf die Wahrnehmung und Beurteilung von Marken
Hehn, Patrick
-
2007
Persistent link: https://www.econbiz.de/10003367718
Saved in:
9
Basisdüfte und Lebensstile : eine empirische Studie
Henseler, Joachim
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003000978
Saved in:
10
Air-Design als Erfolgsfaktor im Handel : modellgestützte Erfolgsbeurteilung und strategische Empfehlungen
Stöhr, Anja
-
1998
Persistent link: https://www.econbiz.de/10000978644
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->