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~subject:"Advertising"
~subject:"Fernsehen"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Advertising
Fernsehen
Hörfunkwerbung
Konsumentenverhalten
Radio advertising
125
Advertising effects
29
Werbewirkung
29
USA
27
United States
27
Werbung
23
Fernsehwerbung
21
Television advertising
21
Theorie
18
Theory
18
Television
15
Internet marketing
13
Online-Marketing
13
Consumer behaviour
11
Deutschland
10
Germany
10
Broadcast
9
Competition
9
Rundfunk
9
Wettbewerb
9
Broadcasting policy
8
Psychology of advertising
8
Rundfunkpolitik
8
Werbepsychologie
8
Broadcasting industry
7
Fernsehprogramm
7
Rundfunksender
7
Television programme
7
Media usage
6
Mediennutzung
6
Europa
5
Europe
5
Hörfunkprogramm
5
Radio programme
5
Sponsoring
5
Sponsorship
5
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23
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1
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Article
125
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Article in journal
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125
Graue Literatur
64
Non-commercial literature
64
Aufsatz im Buch
34
Book section
34
Arbeitspapier
31
Hochschulschrift
31
Working Paper
31
Bibliografie enthalten
27
Bibliography included
27
Thesis
27
Amtsdruckschrift
13
Government document
13
Collection of articles of several authors
12
Sammelwerk
12
Advisory report
9
Gutachten
9
Conference proceedings
7
Konferenzschrift
7
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2
Filmografie
1
Forschungsbericht
1
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1
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1
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1
Mehrbändiges Werk
1
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1
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1
Ratgeber
1
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English
102
German
18
French
2
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1
Spanish
1
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1
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Reinares-Lara, Eva
4
Martín-Santana, Josefa D.
3
Berkman, Dave
2
Craton, Lincoln G.
2
Dukes, Anthony
2
Gal-Or, Esther
2
Goldberg, Marvin E.
2
Macklin, M. C.
2
Muela-Molina, Clara
2
Oakes, Steve
2
Reinares-Lara, Pedro
2
Rothschild, Michael
2
Aggarwal, Amit
1
Alexander, Peter J.
1
Allan, David
1
Araman, Victor F.
1
Armstrong, Gary
1
Awunyo-Vitor, Dadson
1
Ayimey, Edward Kwame
1
Balfanz, Henry B.
1
Bates, Benjamin J.
1
Bates, Kenneth
1
Behnke, Gwendolyn
1
Bellman, Steven
1
Bentley, Joshua M.
1
Bohm, Peter
1
Bork, Reinhard
1
Bottausci, Ingrid
1
Bourreau, Marc
1
Bradford, M. G.
1
Braun, Heiko
1
Brockhoff, Klaus
1
Brown, Keith C.
1
Brucks, Merrie
1
Bruhn, Manfred
1
Bruwer, Johan
1
Butler, Michael R.
1
Caballero, Marjorie J.
1
Callison, Coy
1
Caro, Jean-Yves
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Journal of advertising research
5
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
Economics letters
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
The journal of consumer marketing
3
Business history review
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Revue économique : revue bimestrielle
2
Business research quarterly : BRQ
1
Contemporary economic policy : a journal of Western Economic Association International
1
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
EG-Nachrichten / Berichte und Informationen, Dokumentation
1
Ekonomisk debatt
1
Environment & planning
1
Erhvervsøkonomisk tidsskrift
1
Healthcare Marketing / Jahrbuch
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of revenue management : IJRM
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal for global business advancement : JGBA
1
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ECONIS (ZBW)
125
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1
Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos
;
Llanos-Contreras, Orlando
; …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 971-984
Persistent link: https://www.econbiz.de/10014326284
Saved in:
2
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
3
Responsive democracy and commercial media
Ghosh, Saptarshi P.
;
Jain, Nidhi
;
Martinelli, César
; …
- In:
Economics letters
222
(
2023
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014232829
Saved in:
4
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
5
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
Saved in:
6
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
9
A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 407-416
Persistent link: https://www.econbiz.de/10012495761
Saved in:
10
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
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