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~subject:"Advertising"
~subject:"Fernsehsender"
~type_genre:"Article in journal"
~type_genre:"Market information"
~type_genre:"Mikroform"
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Marketing letters : a journal of research in marketing
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
The journal of media economics
2
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SocioEconomic challenges : SEC
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ECONIS (ZBW)
37
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1
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
2
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
3
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
4
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
5
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
6
Advertising in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
Saved in:
7
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
8
Passing the Bechdel Test and the influence of Internet and social media advertising on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
9
Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective
Zhang, Hailin
;
Yuan, Xina
;
Song, Tae Ho
- In:
Electronic commerce research
20
(
2020
)
3
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012287517
Saved in:
10
Film music in advertising : an intertextual approach
Palencia-Lefler, Manuel
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 457-474
Persistent link: https://www.econbiz.de/10012263504
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