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~subject:"Advertising"
~subject:"Innovation diffusion"
~subject:"Television programme"
~type:"article"
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Advertising
Innovation diffusion
Television programme
Media usage
935
Mediennutzung
932
Internet
178
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173
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173
Consumer behaviour
154
Konsumentenverhalten
154
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150
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107
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97
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Beal, Virginia
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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The journal of media economics
9
Media-Perspektiven
7
Journal of advertising research
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Young consumers : insight and ideas for responsible marketers
4
Information systems frontiers : ISF ; a journal of research and innovation
3
International journal of advertising : the review of marketing communications
3
Electronic Commerce - Herausforderungen und Chancen für Baden-Württemberg : Workshopdokumentation
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of business research : JBR
2
Journal of sports economics
2
The journal of consumer marketing
2
Advertising theory
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics
1
Arts and the market
1
Challenges in an age of dis-engagement
1
Economic development : journal of the Institute of Economics, Skopje
1
Economics of innovation and new technology
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
1
Handbuch der Marktforschung
1
Homo oeconomicus
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of consumer studies
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of the economics of business
1
Jahrbuch Seniorenmarketing
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral and experimental economics
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1
Substitution effects and the transnational demand for European soccer telecasts
Nalbantis, Georgios
;
Pawlowski, Tim
;
Schreyer, Dominik
- In:
Journal of sports economics
24
(
2023
)
4
,
pp. 407-442
Persistent link: https://www.econbiz.de/10014245983
Saved in:
2
Against the mainstream : field evidence on a positive link between media consumption and the demand for sports among children
Weimar, Daniel
;
Breuer, Christoph
- In:
Kyklos : international review for social sciences
75
(
2022
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013190559
Saved in:
3
Explaining media effect of green advertising on audience attitude
Khandelwal, Utkal
;
Singh, Trilok Pratap
- In:
Society and business review
18
(
2023
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
Saved in:
4
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
5
COVID-19 television audience program choices : analysis of how Nigerians consume television during the pandemic
Egielewa, Peter E.
;
Ngonso, Blessed F.
;
Ate, Andrew A.
; …
- In:
Uncertainty Shocks in Africa : Impact and Equilibrium …
,
(pp. 183-202)
.
2023
Persistent link: https://www.econbiz.de/10014227287
Saved in:
6
Social advertisement awareness and social media engagement attitude of consumers : an empirical examination
Shanthi, R.
;
Rekha, M.
;
Priya, J. Bhanu
- In:
International journal of public sector performance …
9
(
2022
)
1/2
,
pp. 190-210
Persistent link: https://www.econbiz.de/10012800725
Saved in:
7
Consumers' advertising media use : a cross-cultural study
Tesfom, Goitom
;
Lutz, Clemens
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012801854
Saved in:
8
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
9
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
10
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
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