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~subject:"Advertising"
~subject:"Innovation diffusion"
~subject:"Television programme"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising
Innovation diffusion
Television programme
Media usage
636
Mediennutzung
634
Consumer behaviour
130
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130
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123
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111
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45
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3
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2
Buraimo, Babatunde
2
Etayo, Cristina
2
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2
Gerhard, Heinz
2
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2
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Puente, Víctor
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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The journal of media economics
9
Media-Perspektiven
7
Information systems frontiers : ISF ; a journal of research and innovation
4
Journal of advertising research
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of business research : JBR
2
Journal of sports economics
2
The journal of consumer marketing
2
Applied economics
1
Arts and the market
1
Economic development : journal of the Institute of Economics, Skopje
1
Economics of innovation and new technology
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Homo oeconomicus
1
International journal of consumer studies
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of the economics of business
1
Jahrbuch Seniorenmarketing
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of behavioral and experimental economics
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of cultural economics
1
Journal of current issues and research in advertising
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of retailing and consumer services
1
Kyklos : international review for social sciences
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1
Substitution effects and the transnational demand for European soccer telecasts
Nalbantis, Georgios
;
Pawlowski, Tim
;
Schreyer, Dominik
- In:
Journal of sports economics
24
(
2023
)
4
,
pp. 407-442
Persistent link: https://www.econbiz.de/10014245983
Saved in:
2
Against the mainstream : field evidence on a positive link between media consumption and the demand for sports among children
Weimar, Daniel
;
Breuer, Christoph
- In:
Kyklos : international review for social sciences
75
(
2022
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013190559
Saved in:
3
Explaining media effect of green advertising on audience attitude
Khandelwal, Utkal
;
Singh, Trilok Pratap
- In:
Society and business review
18
(
2023
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
Saved in:
4
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
5
Social advertisement awareness and social media engagement attitude of consumers : an empirical examination
Shanthi, R.
;
Rekha, M.
;
Priya, J. Bhanu
- In:
International journal of public sector performance …
9
(
2022
)
1/2
,
pp. 190-210
Persistent link: https://www.econbiz.de/10012800725
Saved in:
6
Consumers' advertising media use : a cross-cultural study
Tesfom, Goitom
;
Lutz, Clemens
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012801854
Saved in:
7
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
8
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
9
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
10
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
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