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~subject:"Advertising"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Subject
All
Advertising
Markenführung
Relationship marketing
Online-Marketing
7,481
Internet marketing
7,478
Consumer behaviour
6,516
Konsumentenverhalten
6,516
Werbung
5,355
Advertising effects
5,065
Werbewirkung
5,065
Social Web
4,105
Social web
4,105
Brand management
2,351
International marketing
2,210
Internationales Marketing
2,208
Brand image
1,728
Markenimage
1,728
USA
1,566
United States
1,563
Viral marketing
1,516
Virales Marketing
1,516
Online retailing
1,514
Online-Handel
1,514
Beziehungsmarketing
1,408
Marketing management
1,351
Marketingmanagement
1,351
E-commerce
1,305
Electronic Commerce
1,302
Theorie
922
Theory
922
Brand
898
Markenartikel
871
Social media
811
social media
744
Internet
695
Website
637
advertising
607
Celebrity endorsement
571
Celebrity-Werbung
570
Emotion
552
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All
Undetermined
4,517
Free
521
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Article
8,102
Book / Working Paper
46
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
8,148
Aufsatz im Buch
1,213
Book section
1,213
Graue Literatur
905
Non-commercial literature
905
Working Paper
677
Arbeitspapier
650
Hochschulschrift
440
Thesis
351
Collection of articles of several authors
304
Sammelwerk
304
Aufsatzsammlung
188
Case study
128
Fallstudie
128
Lehrbuch
115
Konferenzschrift
107
Textbook
105
Ratgeber
89
Guidebook
81
Conference paper
80
Konferenzbeitrag
80
Bibliografie enthalten
64
Bibliography included
64
Conference proceedings
52
Handbook
43
Handbuch
43
Bibliographie
42
Reprint
39
Collection of articles written by one author
33
Sammlung
33
Wörterbuch
23
Amtsdruckschrift
19
Glossar enthalten
19
Glossary included
19
Government document
19
Nachschlagewerk
19
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17
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16
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English
7,969
German
156
French
8
Italian
5
Portuguese
3
Arabic
1
Bulgarian
1
Finnish
1
Croatian
1
Dutch
1
Russian
1
Spanish
1
Serbian
1
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Author
All
Eisend, Martin
37
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
32
Septianto, Felix
28
Dens, Nathalie
27
Kaiser, Harry M.
27
Gierl, Heribert
26
Dahlén, Micael
21
Ford, John B.
21
Stafford, Marla Royne
21
Yoon, Sukki
21
Huh, Jisu
19
Rosengren, Sara
19
Yoon, Hye Jin
18
Torres, Ivonne M.
17
Zaccour, Georges
17
Ko, Eunju
16
Campbell, Colin L.
15
Hudders, Liselot
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Thaichon, Park
15
Choi, Yung Kyun
14
Karray, Salma
14
Kerr, Gayle
14
Wu, Linwan
14
Chang, Chingching
13
Harrigan, Paul
13
Loureiro, Sandra Maria Correia
13
Moser, H. R.
13
Mueller, Barbara
13
Wilson, Rick T.
13
Carlson, Les
12
Chan, Kara
12
Diamantopoulos, Adamantios
12
Dwivedi, Yogesh Kumar
12
Ilicic, Jasmina
12
Koslow, Scott
12
Malik, Garima
12
Martín Herrán, Guiomar
12
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Institution
All
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
more ...
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Published in...
All
Journal of business research : JBR
318
Journal of advertising research
231
International journal of advertising : the review of marketing communications
214
International journal of advertising : the quarterly review of marketing communications
204
Journal of marketing communications
189
Journal of advertising : official publication of the American Academy of Advertising
177
Journal of advertising
158
Journal of retailing and consumer services
145
Journal of promotion management : JPM
122
International journal of internet marketing and advertising : IJIMA
115
Journal of promotion management : innovations in planning and applied research
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
The journal of brand management : an international journal
90
European journal of marketing : EJM
86
The journal of product & brand management
86
Psychology & marketing
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Journal of marketing
63
European journal of operational research : EJOR
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Journal of marketing research : JMR
59
Journal of current issues and research in advertising : JCIRA
56
Journal of current issues and research in advertising
55
Health marketing quarterly
54
Journal of global marketing
54
Marketing intelligence & planning
54
Industrial marketing management : the international journal for industrial and high-tech firms
52
International journal of industrial organization
52
Marketing letters : a journal of research in marketing
50
Journal of international marketing
49
Asia Pacific journal of marketing and logistics
48
International marketing review
45
Journal of international consumer marketing
45
Young consumers : insight and ideas for responsible marketers
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing management : MM
43
Journal of the Academy of Marketing Science
43
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Source
All
ECONIS (ZBW)
8,148
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1
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of
8,148
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date (oldest first)
1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
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