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~subject:"Advertising"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Subject
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Advertising
Relationship marketing
Virales Marketing
Online-Marketing
7,481
Internet marketing
7,478
Consumer behaviour
6,516
Konsumentenverhalten
6,516
Werbung
5,355
Advertising effects
5,065
Werbewirkung
5,065
Social Web
4,105
Social web
4,105
Brand management
2,351
Markenführung
2,351
International marketing
2,210
Internationales Marketing
2,208
Brand image
1,728
Markenimage
1,728
USA
1,566
United States
1,563
Viral marketing
1,516
Online retailing
1,514
Online-Handel
1,514
Beziehungsmarketing
1,408
Marketing management
1,351
Marketingmanagement
1,351
E-commerce
1,305
Electronic Commerce
1,302
Theorie
922
Theory
922
Brand
898
Markenartikel
871
Social media
811
social media
744
Internet
695
Website
637
advertising
606
Celebrity endorsement
570
Celebrity-Werbung
570
Emotion
552
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All
Undetermined
4,494
Free
537
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Article
7,939
Book / Working Paper
43
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All
Aufsatz in Zeitschrift
Article in journal
7,982
Aufsatz im Buch
1,004
Book section
1,004
Graue Literatur
879
Non-commercial literature
879
Working Paper
666
Arbeitspapier
639
Hochschulschrift
356
Thesis
288
Collection of articles of several authors
268
Sammelwerk
268
Aufsatzsammlung
158
Lehrbuch
110
Konferenzschrift
108
Textbook
100
Ratgeber
84
Case study
83
Fallstudie
83
Guidebook
76
Conference paper
73
Konferenzbeitrag
73
Bibliografie enthalten
61
Bibliography included
61
Conference proceedings
51
Bibliographie
42
Handbook
37
Handbuch
37
Collection of articles written by one author
36
Sammlung
36
Reprint
33
Wörterbuch
23
Amtsdruckschrift
21
Government document
21
Glossar enthalten
19
Glossary included
19
Nachschlagewerk
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Article
16
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English
7,832
German
130
French
7
Italian
5
Portuguese
3
Arabic
1
Bulgarian
1
Finnish
1
Croatian
1
Dutch
1
Spanish
1
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Author
All
Eisend, Martin
37
Taylor, Charles Raymond
31
Pelsmacker, Patrick de
29
Kaiser, Harry M.
27
Septianto, Felix
26
Gierl, Heribert
23
Dahlén, Micael
22
Huh, Jisu
21
Yoon, Sukki
21
Ford, John B.
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Dens, Nathalie
18
Zaccour, Georges
17
Torres, Ivonne M.
16
Campbell, Colin L.
15
Hudders, Liselot
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Thaichon, Park
15
Dwivedi, Yogesh Kumar
14
Karray, Salma
14
Wu, Linwan
14
Chang, Chingching
13
Choi, Yung Kyun
13
Harrigan, Paul
13
Kerr, Gayle
13
Loureiro, Sandra Maria Correia
13
Moser, H. R.
13
Pitt, Leyland F.
13
Wilson, Rick T.
13
Carlson, Les
12
Chan, Kara
12
King, Karen Whitehill
12
Ko, Eunju
12
Koslow, Scott
12
Law, Chun Hung Roberts
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
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Institution
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
University of Chicago / Law School
1
Published in...
All
Journal of business research : JBR
300
Journal of advertising research
222
International journal of advertising : the review of marketing communications
207
International journal of advertising : the quarterly review of marketing communications
197
Journal of marketing communications
189
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of advertising
158
Journal of retailing and consumer services
149
International journal of internet marketing and advertising : IJIMA
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
105
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
93
Journal of promotion management : JPM
93
Journal of promotion management : innovations in planning and applied research
89
European journal of marketing : EJM
82
Psychology & marketing
78
Management science : journal of the Institute for Operations Research and the Management Sciences
76
International journal of hospitality management
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of historical research in marketing
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
European journal of operational research : EJOR
63
Journal of marketing
60
Journal of marketing research : JMR
55
International journal of industrial organization
54
Journal of current issues and research in advertising : JCIRA
53
Industrial marketing management : the international journal for industrial and high-tech firms
51
Marketing letters : a journal of research in marketing
51
Health marketing quarterly
50
The journal of product & brand management
50
Journal of current issues and research in advertising
49
International journal of electronic marketing and retailing : IJEMR
46
Tourism management : research, policies, practice
44
Information systems research : ISR
43
Journal of global marketing
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Journal of the Academy of Marketing Science
42
Young consumers : insight and ideas for responsible marketers
42
Asia Pacific journal of marketing and logistics
40
International journal of consumer studies
40
Journal of internet commerce
39
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Source
All
ECONIS (ZBW)
7,982
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1
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10
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
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