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~subject:"Advertising"
~type:"book"
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Principles of integrated marketing communications : an evidence-based approach
Ang, Lawrence
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2021
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Second edition
Persistent link: https://www.econbiz.de/10012424527
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Brand machines, sensory media and calculative culture
Brodmerkel, Sven
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Carah, Nicholas
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2016
Persistent link: https://www.econbiz.de/10011573396
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Die wunderbare Welt des Brandholder Value
Mohn, Michael
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10003737572
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Werbung und Markenartikel am Beispiel der Markenfirma Dr. Oetker von 1891 bis 1975 in Deutschland
Conrad, Hans-Gerd
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2002
Persistent link: https://www.econbiz.de/10001717248
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