Principles of integrated marketing communications : an evidence-based approach
Lawrence Ang
| Year of publication: |
2021 ; Second edition
|
|---|---|
| Authors: | Ang, Lawrence |
| Publisher: |
2021: Cambridge : Cambridge University Press |
| Subject: | Marketing | Marketingmanagement | Marketing management | Werbung | Advertising | Markenführung | Brand management | Digitalisierung | Digitization | Kommunikation | Communication | Kommunikationspolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xx, 507 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Previous edition: Port Melbourne, Vic.: Cambridge University Press, 2014 Includes bibliographical references and index |
| ISBN: | 978-1-108-70311-6 ; 978-1-108-57308-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012424527