Principles of integrated marketing communications : an evidence-based approach

Lawrence Ang

Year of publication:	2021 ; Second edition
Authors:	Ang, Lawrence
Publisher:	2021: Cambridge : Cambridge University Press
Subject:	Marketing \| Marketingmanagement \| Marketing management \| Werbung \| Advertising \| Markenführung \| Brand management \| Digitalisierung \| Digitization \| Kommunikation \| Communication \| Kommunikationspolitik
Description of contents:	Table of Contents [gbv.de]

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