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~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Working Paper"
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Search: subject_exact:"Fernsehen"
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Advertising
Fernsehen
621
Television
601
USA
111
United States
109
Fernsehprogramm
78
Deutschland
77
Germany
75
Mediennutzung
75
Television programme
75
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74
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72
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68
Fernsehwerbung
55
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54
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53
Television advertising
53
Wettbewerb
47
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45
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45
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44
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44
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43
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38
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38
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38
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37
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37
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35
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Aufsatz in Zeitschrift
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Anderson, Simon P.
2
Bellman, Steven
2
Coate, Stephen
2
Guitart, Ivan A.
2
Hervet, Guillaume
2
Varan, Duane
2
Wilbur, Kenneth C.
2
Beal, Virginia
1
Beghin, John C.
1
Bekkali, Mukhtar
1
Brusco, M. J.
1
Cooney, Kevin J.
1
Deng, Yiting
1
Dukes, Anthony
1
Dukes, Anthony J.
1
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1
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1
Gelper, Sarah
1
Givon, Moshe
1
Grosfeld-Nir, Abraham
1
Gunina, Daria
1
Hartmann, Wesley R.
1
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1
Joo, Mingyu
1
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1
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1
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Kincl, Tomáš
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1
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1
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1
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1
Moore, William L.
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1
Novák, Michal
1
Peress, Michael
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Working paper / National Bureau of Economic Research, Inc.
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advertising in a multimedia age
1
Business history review
1
CIE discussion papers
1
Economic inquiry : journal of the Western Economic Association International
1
European journal of marketing : EJM
1
Handbook of social media management : value chain and business models in changing media markets
1
Information economics and policy : IEP
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of public economics
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society : OR
1
Omega : the international journal of management science
1
Simon Business School working paper
1
The review of economic studies
1
Working paper / Iowa State University, Department of Economics
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ECONIS (ZBW)
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1
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
-
2020
Persistent link: https://www.econbiz.de/10012254382
Saved in:
2
Television and American consumerism
Kim, Woojin
- In:
Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
3
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
4
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
5
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
6
Was television responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
7
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
8
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
9
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
10
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
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