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~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingtheorie"
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Advertising
Marketing theory
1,211
Marketingtheorie
1,211
Marketing
245
Service-Dominant Logic
189
Service-dominant logic
189
Consumer behaviour
177
Konsumentenverhalten
177
Relationship marketing
173
Beziehungsmarketing
172
Marketing management
166
Marketingmanagement
166
Theory
152
USA
148
United States
148
Theorie
147
Bibliometrics
129
Bibliometrie
129
Betriebliche Wertschöpfung
128
Value creation
128
Customer integration
94
Kundenintegration
94
History of economic thought
93
Ökonomische Ideengeschichte
93
Market research
72
Marktforschung
72
B-to-B-Marketing
64
Business-to-business marketing
64
Brand management
58
Customer value
58
Kundenwert
58
Markenführung
58
Dienstleistungsmarketing
56
Services marketing
56
Lieferantenmanagement
52
Supplier relationship management
52
service-dominant logic
50
macromarketing
38
Dienstleistung
34
Services
34
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32
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Aufsatz in Zeitschrift
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17
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Aufsatz im Buch
5
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5
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5
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17
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Kerr, Gayle
2
Tadajewski, Mark
2
Adam, Stewart
1
Bakan, Joel
1
Beede, Park
1
Bettas, Nikolaos
1
Bombe, Sandra
1
Christou, C.
1
Davis, Judy Foster
1
Esson, Dylan J.
1
Gierl, Heribert
1
Huang, Chung-Yi
1
Ibrahim, Yasmin
1
Kirmani, Amna
1
Kitchen, Philip J.
1
Koslow, Scott
1
Ku, Hsuan-Hsuan
1
Kyrk, Hazel
1
Maclaran, Pauline
1
Mulhern, Frank J.
1
Nariu, Tatsuhiko
1
Panigyrakis, George
1
Powers, Thomas L.
1
Schultz, Don E.
1
Shen, Zu-Rong
1
Stella, Jason R.
1
Tevi, Alexander
1
Woodward, Helen
1
Zarkada, Anna
1
Zhu, Rui Juliet
1
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Journal of historical research in marketing
5
Journal of advertising research
2
Journal of marketing management : MM
2
International journal of industrial organization
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
The Japanese economy : translations and studies
1
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ECONIS (ZBW)
17
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1
Problem versus benefit focus : phrasing questions to enhance self-referencing and persuasion
Ku, Hsuan-Hsuan
;
Huang, Chung-Yi
;
Shen, Zu-Rong
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1689-1709
Persistent link: https://www.econbiz.de/10012178657
Saved in:
2
How rhetoric theory informs the creative advertising development process : reconciling differences between advertising scholarship and practice
Tevi, Alexander
;
Koslow, Scott
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 111-128
Persistent link: https://www.econbiz.de/10011875525
Saved in:
3
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
4
Social marketing : throughts form an empathetic outsider
Bakan, Joel
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1183-1189
Persistent link: https://www.econbiz.de/10011610963
Saved in:
5
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
6
Forgotten classics: Marketing Methods by Ralph Starr Butler (1918)
Powers, Thomas L.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 584-592
Persistent link: https://www.econbiz.de/10011448777
Saved in:
7
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
8
A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George
;
Zarkada, Anna
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
Saved in:
9
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
10
Editorial: Remembering female contributors to marketing theory, thought and practice
Tadajewski, Mark
;
Maclaran, Pauline
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
Saved in:
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