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The marketing review
16
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ECONIS (ZBW)
16
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1
Communicating a company's higher purpose to conscious consumers through online behavioural advertising
Mishra, Oly
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10012299473
Saved in:
2
YouTube advertising : exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
Saved in:
3
Television advertising and children : methodological and publication trends
Hasan, Tania
;
Butt, Irfan
- In:
The marketing review
18
(
2018
)
2
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011961550
Saved in:
4
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
5
From pitch to ditch : the client/ad agency life cycle
Turnbull, Sarah
- In:
The marketing review
16
(
2016
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011642065
Saved in:
6
Pay-per-click advertising : a literature review
Kapoor, Kawaljeet Kaur
;
Dwivedi, Yogesh Kumar
;
Piercy, …
- In:
The marketing review
16
(
2016
)
2
,
pp. 183-202
Persistent link: https://www.econbiz.de/10011642132
Saved in:
7
Why do advertisers use visual metaphors? : a pragmatic perspective
Djafarova, Elmira
- In:
The marketing review
16
(
2016
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10011642146
Saved in:
8
A fantastical exploration of the colour of magic in political advertising : discourse with a wizard
Dermody, Janine
- In:
The marketing review
16
(
2016
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011642156
Saved in:
9
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
Saved in:
10
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
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