Javinani, Mohadese Ghayoomi; Shokri, Shahab Alddin - In: International Journal of Academic Research in Business … 4 (2014) 10, pp. 449-454
The main purpose of this research was to investigate effecting psychological factors on advertising effectiveness in case of Samsung Television. In this line, advertising attitude and advertising involvement were measured as indicators of effectiveness. This research is quantitative in its...