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~subject:"Advertising effects"
~subject:"Advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Advertising effects
Advertising
Fernsehen
397
Television
391
USA
77
United States
77
Fernsehprogramm
57
Television programme
56
Media usage
51
Mediennutzung
51
Fernsehwerbung
43
Television advertising
43
Consumer behaviour
42
Konsumentenverhalten
42
Theorie
40
Theory
40
Professional sports
37
Profisport
37
Werbewirkung
34
Rundfunk
32
Broadcast
31
Deutschland
31
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31
Großbritannien
29
United Kingdom
29
Competition
28
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28
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27
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27
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24
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24
television
23
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20
Filmwirtschaft
20
Internet
20
EU countries
19
EU-Staaten
19
Werbung
18
Mobile communications
17
Mobilkommunikation
17
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18
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41
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Aufsatz in Zeitschrift
Fallstudie
Article in journal
41
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8
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7
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7
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2
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41
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Beal, Virginia
4
Wilbur, Kenneth C.
4
Bellman, Steven
3
Romaniuk, Jenni
3
Varan, Duane
3
Breuer, Christoph
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Joo, Mingyu
2
Kent, Robert J.
2
Robinson, Jennifer A.
2
Sharp, Byron
2
Zhu, Yi
2
Ahn, Dohyun
1
Anderson, Simon P.
1
Avery, Rosemary J.
1
Bakshi, Madhupa
1
Bleier, Alexander
1
Brusco, M. J.
1
Cheong, Yunjae
1
Coate, Stephen
1
Collins, Martin
1
Cooney, Kevin J.
1
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1
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1
Deng, Yiting
1
Draganska, Michaela
1
Dukes, Anthony J.
1
Eisenberg, Matthew
1
Filkov, German
1
Fossen, Beth L.
1
Galak, Jeff
1
Gelper, Sarah
1
Givon, Moshe
1
Grosfeld-Nir, Abraham
1
Gunina, Daria
1
Hartnett, Nicole
1
Herold, Elisa
1
Jardine, Bryony
1
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European journal of marketing : EJM
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Arts and the market
1
Business history review
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic inquiry : journal of the Western Economic Association International
1
Information economics and policy : IEP
1
International journal of Indian culture and business management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of health economics
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of public economics
1
Journal of the Operational Research Society : OR
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Omega : the international journal of management science
1
The review of economic studies
1
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ECONIS (ZBW)
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1
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
3
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
4
Television and American consumerism
Kim, Woojin
- In:
Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
5
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
6
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
7
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
8
Was television responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
9
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
10
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
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