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~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Tourismus"
~type_genre:"Article in journal"
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
9
Journal of travel and tourism marketing
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International journal of event and festival management
7
Journal of business research : JBR
6
International journal of contemporary hospitality management
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International journal of hospitality management
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International journal of advertising : the quarterly review of marketing communications
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Journal of hospitality marketing & management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of vacation marketing
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Sport management review
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Tourism economics : the business and finance of tourism and recreation
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Journal of advertising research
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Journal of marketing management : MM
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Journal of vacation marketing : an international journal
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The TQM journal : the international review of organizational improvement
2
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Analele Universităţii Dunărea de Jos Galaţi / 1
1
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Business analyst : a refereed journal of Shri Ram College of Commerce
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European Sport management quarterly : ESMQ
1
European journal of marketing
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of arts management
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International journal of business environment : IJBE
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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International journal of management and marketing research : IJMMR
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International journal of management, economics and social sciences : IJMESS
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ECONIS (ZBW)
162
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1
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
2
Events and their influence on the destination value
Dias, Álvaro Lopes
;
Pereira, Leandro
;
Costa, Renato J. …
- In:
International journal of business environment : IJBE
13
(
2022
)
1
,
pp. 1-34
Persistent link: https://www.econbiz.de/10012887797
Saved in:
3
Event sponsorship and brand loyalty : mediating role of attitude toward sponsored events and sponsoring brand
Nguyen Dinh Toan
- In:
VNU journal of economics and business
2
(
2022
)
2
,
pp. 69-79
Persistent link: https://www.econbiz.de/10013499373
Saved in:
4
Understanding visitors' motivations of sharing experiences related to Hungarian tourism events and festivals
Iványi, Tamás
;
Bíró-Szigeti, Szilvia
- In:
Argumenta oeconomica
47
(
2021
)
2
,
pp. 81-106
Persistent link: https://www.econbiz.de/10012807128
Saved in:
5
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
6
Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
Saved in:
7
How do event zones influence visitor behaviour and engagement with host destinations? : a longitudinal study of the Cambridge half marathon : 2017-2020
Duignan, Michael B.
;
Zou, Suiwen
;
Park, Jeongeun
; …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458590
Saved in:
8
Can perceived coolness enhance memorable customer experience? : the role of customer engagement
Tsaur, Sheng-Hshiung
;
Teng, Hsiu-Yu
;
Han, Tien-Cheng
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4468-4485
Persistent link: https://www.econbiz.de/10014430129
Saved in:
9
Why (not) participate in an adventure motorcycle tourism event?
Casoli, Debora
;
Corsini, Noemi
;
Presutti, Manuela
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
4
,
pp. 587-602
Persistent link: https://www.econbiz.de/10014506929
Saved in:
10
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
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