//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Tourismus"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Live-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Beziehungsmarketing
Tourismus
Event-Marketing
1,443
Event marketing
1,267
Consumer behaviour
285
Konsumentenverhalten
285
Deutschland
252
Germany
248
Sportveranstaltung
181
Sport event
171
Großveranstaltung
167
Big event
163
Brand management
152
Markenführung
152
Veranstaltung
132
Tourism industry
125
Tourismuswirtschaft
125
Tourism
116
Event
115
Relationship marketing
115
Tourism marketing
103
Tourismusmarketing
103
Marketingmanagement
98
Marketing management
97
Customer satisfaction
88
Kundenzufriedenheit
88
Holiday behaviour
86
Urlaubsverhalten
86
Theory
80
Theorie
79
Markenimage
75
Brand image
74
Sponsoring
73
USA
73
United States
72
Sponsorship
71
Sport
65
Emotion
64
Sports
63
Freizeitwirtschaft
61
more ...
less ...
Online availability
All
Undetermined
115
Free
22
Type of publication
All
Article
185
Book / Working Paper
91
Type of publication (narrower categories)
All
Article in journal
162
Aufsatz in Zeitschrift
162
Hochschulschrift
27
Aufsatz im Buch
25
Book section
25
Thesis
22
Collection of articles of several authors
21
Sammelwerk
21
Graue Literatur
17
Non-commercial literature
17
Aufsatzsammlung
16
Arbeitspapier
8
Case study
8
Fallstudie
8
Working Paper
8
Konferenzschrift
7
Conference proceedings
3
Bibliografie enthalten
2
Bibliography included
2
Conference paper
2
Guidebook
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Ratgeber
2
Forschungsbericht
1
Lehrbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Textbook
1
more ...
less ...
Language
All
English
198
German
80
Author
All
Zanger, Cornelia
11
Drengner, Jan
10
Page, Stephen J.
5
Fairley, Sheranne
4
Carlson, Jamie
3
Connell, Joanne
3
Gedenk, Karen
3
Jahn, Steffen
3
Kim, Jong-hyeong
3
Neslin, Scott A.
3
Nufer, Gerd
3
Sundbo, Jon
3
Taheri, Babak
3
Wong, IpKin Anthony
3
Aitken, Rob
2
Alexandris, Kostas
2
Bauer, Hans H.
2
Brunner-Sperdin, Alexandra
2
Cai, Liping A.
2
Dias, Álvaro Lopes
2
Gursoy, Dogan
2
King, Brian
2
Knobloch, Uli
2
Köhler, Julia
2
Lasogga, Frank
2
Lasslop, Ingo
2
Lohmann, Guilherme
2
Loureiro, Sandra Maria Correia
2
Luppold, Stefan
2
Meffert, Heribert
2
Muskat, Birgit
2
Nevries, Pascal
2
Nitschke, Axel
2
O'Brien, Danny
2
Prayag, Girish
2
Prebensen, Nina K.
2
Rather, Raouf Ahmad
2
Ritchie, J. R. Brent
2
Robertson, Kirsten
2
Rosenberger, Philip J.
2
more ...
less ...
Institution
All
Books on Demand GmbH <Norderstedt>
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Conference on "Service Quality in Hospitality and Tourism: Experiencing Persian Heritage" <2016, Isfahan>
1
Freizeit-Forschungsinstitut <Hamburg>
1
Springer Fachmedien Wiesbaden
1
The Nielsen Company (Germany)
1
Uni-Edition GmbH
1
Universität Bern / Forschungsinstitut für Freizeit und Tourismus
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
Wissenschaftliche Konferenz Eventforschung <7., 2015, Chemnitz>
1
ayway media GmbH
1
more ...
less ...
Published in...
All
Tourism management : research, policies, practice
16
SpringerLink / Bücher
9
Tourism management perspectives : TMP
9
Journal of travel and tourism marketing
8
International journal of event and festival management
7
Journal of business research : JBR
6
Markenkommunikation und Beziehungsmarketing
6
Customer Experience : Forum Dienstleistungsmanagement
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of destination marketing & management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
3
Journal of hospitality marketing & management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of vacation marketing
3
Sport management review
3
Tourism economics : the business and finance of tourism and recreation
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Beiträge zum Controlling
2
Bridging tourism theory and practice
2
DUV / Wirtschaftswissenschaft
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Journal of advertising research
2
Journal of marketing management : MM
2
Journal of vacation marketing : an international journal
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Springer eBook Collection / Business and Economics
2
The TQM journal : the international review of organizational improvement
2
Wirtschaftswissenschaft
2
Advances in Hospitality, Tourism, and the Services Industry (AHTSI) book series
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Aktuelle Entwicklungen im Tourismus
1
more ...
less ...
Source
All
ECONIS (ZBW)
276
Showing
51
-
60
of
276
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Experiential marketing as a tool to enhance tourists' pre-travel online destination experiences? : a web-based experiment
Köchling, Anne
- In:
Journal of destination marketing & management
22
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013041395
Saved in:
52
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
53
Editorial: guiding directions and propositions : placing dynamics at the heart of customer experience (CX) research
Klaus, Philipp
;
Kuppelwieser, Volker
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-3
Persistent link: https://www.econbiz.de/10012434360
Saved in:
54
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
55
Sport-event portfolios : an analysis of their ability to attract revenue from tourism
Salgado-Barandela, Jesyca
;
Barajas, Angel
; …
- In:
Tourism economics : the business and finance of tourism …
27
(
2021
)
3
,
pp. 436-454
Persistent link: https://www.econbiz.de/10012522439
Saved in:
56
20 years of Nordic tourism experience research : a review andfuture research agenda
Björk, Peter
;
Prebensen, Nina K.
;
Räikkönen, Juulia
; …
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10012491798
Saved in:
57
I am worth more than you think I am : investigating the effects of upcycling on event attendees' recycling intention
Zhang, Xingyi
;
Shao, Xiaolong
;
Jeong, EunHa
;
Olson, Eric D.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495119
Saved in:
58
Creative tourism in smaller communities : place, culture, and local representation
Scherf, Kathleen
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012293661
Saved in:
59
Sport tourists' preferred event attributes and motives : a case of Sepak Takraw, Malaysia
Zarei, Azadeh
;
Ramkissoon, Haywantee
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1188-1213
Persistent link: https://www.econbiz.de/10012592366
Saved in:
60
Influence of event and place image on residents' attitudes toward and support for events
Schnitzer, Martin
;
Kössler, Christopher
;
Schlemmer, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
7
,
pp. 1260-1281
Persistent link: https://www.econbiz.de/10012592384
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->