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~subject:"Advertising effects"
~subject:"Clothing industry"
~subject:"Cosmetics industry"
~subject:"Leather product"
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Search: subject_exact:"Parfum"
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Advertising effects
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Parfüm
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2002-2012
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[1.]1986 - 3.1994: Spiegel-Dokumentation
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ECONIS (ZBW)
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Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
Saved in:
2
La fabrique des parfums : naissance d'une industrie de luxe
Briot, Eugénie
-
2015
Persistent link: https://www.econbiz.de/10011348591
Saved in:
3
Evaluating resposes to celebrity endorsements using projective techniques
Tantiseneepong, Nisachon
;
Gorton, Matthew
;
White, John
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009503726
Saved in:
4
Branchen-Report / Bundesverband Parfümerien e.V. : vorgestellt anlässlich der Parfümerietagung ...
Bundesverband Parfümerien
-
Düsseldorf : Bundesverb. Parfümerien
-
Nachgewiesen 2010/11(2011) - 2011/12(2012)
Persistent link: https://www.econbiz.de/10009547034
Saved in:
5
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
6
Ethical behaviour in practice : decision outcomes and strategic implications
Barraquier, Anne
- In:
British journal of management : BJM
22
(
2011
),
pp. 28-46
Persistent link: https://www.econbiz.de/10008907099
Saved in:
7
Special issue: Creative industries in history
Friedman, Walter A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009381798
Saved in:
8
Editorial: Creative industries in history
Friedman, Walter A.
;
Jones, Geoffrey
- In:
Business history review
85
(
2011
)
2
,
pp. 237-244
Persistent link: https://www.econbiz.de/10009356184
Saved in:
9
Outfit : Zielgruppen, Marken, Medien ; Kleidung, Schuhe, Schmuck & Uhren, Brillen, Lederwaren & Reisegepäck, Schreibgeräte, Lifestyle, Konsum
Hamburg : Spiegel-Verl.
-
[1.]1986; 2.1990 -6
Persistent link: https://www.econbiz.de/10000494399
Saved in:
10
La mode en chiffres
2005
Persistent link: https://www.econbiz.de/10002797881
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