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~subject:"Advertising effects"
~subject:"Online retailing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Advertising effects
Online retailing
Online-Marketing
7,493
Internet marketing
7,485
Consumer behaviour
6,556
Konsumentenverhalten
6,556
Advertising
5,487
Werbung
5,427
Werbewirkung
5,099
Social Web
4,106
Social web
4,106
Brand management
2,355
Markenführung
2,355
International marketing
2,350
Internationales Marketing
2,349
Brand image
1,731
Markenimage
1,731
USA
1,587
United States
1,583
Viral marketing
1,516
Virales Marketing
1,516
Online-Handel
1,515
Marketing management
1,419
Marketingmanagement
1,419
Beziehungsmarketing
1,414
Relationship marketing
1,414
E-commerce
1,318
Electronic Commerce
1,316
Theorie
1,120
Theory
1,120
Brand
910
Markenartikel
884
Social media
811
social media
744
Internet
707
Website
640
advertising
606
Celebrity endorsement
571
Celebrity-Werbung
571
Direct marketing
564
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Undetermined
3,445
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385
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Article
6,439
Book / Working Paper
57
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Aufsatz in Zeitschrift
Bibliography included
Article in journal
6,468
Aufsatz im Buch
724
Book section
724
Graue Literatur
501
Non-commercial literature
501
Arbeitspapier
385
Working Paper
385
Hochschulschrift
328
Thesis
240
Collection of articles of several authors
99
Sammelwerk
99
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54
Fallstudie
54
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50
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50
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38
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22
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21
Sammlung
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Ratgeber
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18
Amtsdruckschrift
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12
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12
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English
6,311
German
177
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4
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Pelsmacker, Patrick de
47
Gierl, Heribert
42
Dens, Nathalie
31
Eisend, Martin
27
Taylor, Charles Raymond
23
Septianto, Felix
21
Reijmersdal, Eva A. van
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Yoon, Sukki
18
Dahlén, Micael
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Stafford, Marla Royne
16
Torres, Ivonne M.
16
Dwivedi, Yogesh Kumar
15
Hudders, Liselot
15
Phau, Ian
15
Roy, Subhadip
15
Varan, Duane
15
Muehling, Darrel D.
14
Pauwels, Koen
14
Rosengren, Sara
14
Smit, Edith G.
14
Tucker, Catherine
14
Choi, Yung Kyun
13
Ford, John B.
13
Rozendaal, Esther
13
Wilbur, Kenneth C.
13
Wilson, Rick T.
13
Bakir, Aysen
12
Chan, Kara
12
Cheong, Yunjae
12
Huh, Jisu
12
Ilicic, Jasmina
12
Kaiser, Harry M.
12
Kennedy, Rachel
12
Wagner, Udo
12
Wu, Linwan
12
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
Journal of business research : JBR
271
Journal of advertising research
265
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
218
Journal of marketing communications
197
International journal of advertising : the review of marketing communications
186
Journal of retailing and consumer services
157
Psychology & marketing
126
Journal of promotion management : JPM
122
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
103
International journal of internet marketing and advertising : IJIMA
88
Journal of promotion management : innovations in planning and applied research
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
European journal of marketing : EJM
72
Journal of marketing research : JMR
66
Marketing letters : a journal of research in marketing
66
International journal of hospitality management
63
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Marketing : ZFP ; journal of research and management
51
Health marketing quarterly
50
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
46
The journal of product & brand management
46
Asia Pacific journal of marketing and logistics
43
International journal of electronic marketing and retailing : IJEMR
43
Journal of marketing
43
Journal of global marketing
42
Journal of international consumer marketing
42
Tourism management : research, policies, practice
40
Young consumers : insight and ideas for responsible marketers
39
Journal of current issues and research in advertising
37
Journal of management information systems : JMIS
36
Journal of the Academy of Marketing Science
36
Electronic commerce research
35
Marketing intelligence & planning
35
The journal of consumer marketing
35
Journal of retailing
34
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ECONIS (ZBW)
6,496
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1
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
7
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
8
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
9
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
10
Effects of an ad valorem Web Tax in a Cournot-Nash market for digital
advertising
D'Andria, Diego
- In:
International tax and public finance
30
(
2023
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013542148
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