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~subject:"Advertising effects"
~subject:"Psychology of advertising"
~type:"article"
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Advertising effects
Psychology of advertising
Advertising
6,373
Werbung
6,069
Werbewirkung
2,778
Consumer behaviour
2,177
Konsumentenverhalten
2,175
Internet marketing
1,266
Online-Marketing
1,261
advertising
906
Theory
617
Theorie
616
Brand management
561
Markenführung
561
USA
499
United States
498
Social Web
435
Social web
435
Brand image
388
Markenimage
388
Marketingmanagement
344
Marketing management
343
Preismanagement
260
Pricing strategy
260
Brand
252
Markenartikel
246
Target group
238
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238
Emotion
207
Marketing
206
Game theory
204
Spieltheorie
198
Werbepsychologie
166
Children
164
Kinder
162
Viral marketing
158
Virales Marketing
158
Gender
154
Competition
150
Geschlecht
149
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40
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Gierl, Heribert
18
Pelsmacker, Patrick de
18
Eisend, Martin
17
Septianto, Felix
14
Taylor, Charles Raymond
14
Yoon, Sukki
14
Dahlén, Micael
13
Rosengren, Sara
13
Yoon, Hye Jin
13
Diehl, Sandra
11
Rozendaal, Esther
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Buijzen, Moniek
10
Chan, Kara
10
Dens, Nathalie
10
Evans, Nathaniel J.
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Wilson, Rick T.
10
Bellman, Steven
9
Choi, Yung Kyun
9
Ford, John B.
9
Hudders, Liselot
9
Malik, Garima
9
Weinberger, Marc G.
9
Wilbur, Kenneth C.
9
Wu, Linwan
9
Chang, Chingching
8
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Campbell, Colin L.
7
Choi, Hojoon
7
Dodoo, Naa Amponsah
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Hayes, Jameson L.
7
Huh, Jisu
7
Jain, Amit
7
Kaiser, Harry M.
7
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Anheuser-Busch, Inc.
1
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International journal of advertising : the review of marketing communications
147
International journal of advertising : the quarterly review of marketing communications
127
Journal of marketing communications
114
Journal of business research : JBR
113
Journal of advertising : official publication of the American Academy of Advertising
102
Journal of advertising research
86
Journal of promotion management : JPM
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of promotion management : innovations in planning and applied research
54
Psychology & marketing
44
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
37
Journal of retailing and consumer services
36
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
28
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
23
Marketing letters : a journal of research in marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising
16
Marketing : ZFP ; journal of research and management
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research
15
Journal of business ethics : JOBE
14
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
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ECONIS (ZBW)
2,832
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51
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
52
For humble homes and wealthy tables : advertising consumables in eighteenth- and nineteenth-century Basel
Reimann, Anna
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 164-186
Persistent link: https://www.econbiz.de/10014446703
Saved in:
53
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
54
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
55
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
Saved in:
56
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
57
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
58
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
59
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
60
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
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