//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Werbung
Online-Marketing
7,717
Internet marketing
7,695
Consumer behaviour
6,527
Konsumentenverhalten
6,527
Advertising
5,457
Werbewirkung
5,083
Social Web
4,174
Social web
4,174
Brand management
2,377
Markenführung
2,377
International marketing
2,230
Internationales Marketing
2,228
Markenimage
1,732
Brand image
1,731
USA
1,585
United States
1,582
Viral marketing
1,537
Virales Marketing
1,537
Online retailing
1,516
Online-Handel
1,516
Beziehungsmarketing
1,454
Relationship marketing
1,453
Marketingmanagement
1,414
Marketing management
1,412
Electronic Commerce
1,346
E-commerce
1,321
Theorie
922
Theory
922
Brand
900
Markenartikel
877
Social media
811
social media
744
Internet
714
Website
666
advertising
606
Celebrity endorsement
571
Celebrity-Werbung
571
Direktmarketing
571
more ...
less ...
Online availability
All
Undetermined
3,733
Free
394
Type of publication
All
Article
7,788
Book / Working Paper
98
Journal
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Ratgeber
Article in journal
7,839
Aufsatz im Buch
1,164
Book section
1,164
Graue Literatur
1,118
Non-commercial literature
1,118
Working Paper
865
Arbeitspapier
844
Hochschulschrift
597
Thesis
392
Collection of articles of several authors
256
Sammelwerk
256
Aufsatzsammlung
140
Konferenzschrift
132
Lehrbuch
128
Textbook
109
Bibliografie enthalten
96
Bibliography included
96
Case study
92
Fallstudie
92
Dissertation u.a. Prüfungsschriften
90
Conference paper
67
Konferenzbeitrag
67
Conference proceedings
52
Guidebook
44
Wörterbuch
43
Collection of articles written by one author
41
Sammlung
41
Reprint
36
Handbook
25
Handbuch
25
Amtsdruckschrift
24
Bibliographie
24
Government document
24
Systematic review
23
Übersichtsarbeit
23
Bibliografie
22
Enzyklopädie
21
Nachschlagewerk
20
more ...
less ...
Language
All
English
7,606
German
261
French
11
Italian
5
Arabic
1
Bulgarian
1
Finnish
1
Croatian
1
Dutch
1
Portuguese
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
51
Gierl, Heribert
48
Eisend, Martin
45
Taylor, Charles Raymond
39
Dens, Nathalie
32
Kaiser, Harry M.
32
Septianto, Felix
29
Dahlén, Micael
25
Yoon, Sukki
24
Chang, Chingching
23
Huh, Jisu
23
Stafford, Marla Royne
23
Yoon, Hye Jin
23
Rosengren, Sara
21
Bellman, Steven
20
Ford, John B.
20
Reijmersdal, Eva A. van
20
Hudders, Liselot
18
Matthes, Jörg
18
Reid, Leonard N.
18
Torres, Ivonne M.
18
Cheong, Yunjae
17
Choi, Yung Kyun
17
Phau, Ian
17
Wilbur, Kenneth C.
17
Zaccour, Georges
17
Campbell, Colin L.
16
Carlson, Les
16
Kennedy, Rachel
16
Romaniuk, Jenni
16
Varan, Duane
16
Wilson, Rick T.
16
Wu, Linwan
16
Kinnucan, Henry W.
15
Koslow, Scott
15
Moser, H. R.
15
Mueller, Barbara
15
Pauwels, Koen
15
Roy, Subhadip
15
Sharp, Byron
15
more ...
less ...
Institution
All
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
IVD Service GmbH
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Springer Gabler <Firma>
1
UVK Verlagsgesellschaft mbH
1
University of Chicago / Law School
1
more ...
less ...
Published in...
All
Journal of advertising research
376
Journal of advertising : official publication of the American Academy of Advertising
302
International journal of advertising : the quarterly review of marketing communications
273
Journal of business research : JBR
245
International journal of advertising : the review of marketing communications
230
Journal of marketing communications
224
Journal of advertising
158
Journal of promotion management : JPM
145
Psychology & marketing
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
122
Journal of retailing and consumer services
108
European journal of marketing : EJM
98
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing research : JMR
84
International journal of internet marketing and advertising : IJIMA
79
Management science : journal of the Institute for Operations Research and the Management Sciences
78
Journal of current issues and research in advertising : JCIRA
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Marketing letters : a journal of research in marketing
71
Journal of historical research in marketing
70
Health marketing quarterly
67
European journal of operational research : EJOR
61
Marketing : ZFP ; journal of research and management
60
Journal of current issues and research in advertising
59
International journal of industrial organization
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Journal of marketing
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Young consumers : insight and ideas for responsible marketers
47
Journal of global marketing
42
International journal of hospitality management
39
The journal of product & brand management
39
Asia Pacific journal of marketing and logistics
38
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
38
Journal of international consumer marketing
37
Journal of marketing management : MM
37
Journal of business ethics : JOBE
36
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
36
Journal of the Academy of Marketing Science
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
more ...
less ...
Source
All
ECONIS (ZBW)
7,890
Showing
1
-
10
of
7,890
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->