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~subject:"Advertising effects"
~subject:"social media"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Subject
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Advertising effects
social media
Online-Marketing
7,717
Internet marketing
7,695
Consumer behaviour
6,527
Konsumentenverhalten
6,527
Advertising
5,457
Werbung
5,390
Werbewirkung
5,083
Social Web
4,174
Social web
4,174
Brand management
2,377
Markenführung
2,377
International marketing
2,230
Internationales Marketing
2,228
Markenimage
1,732
Brand image
1,731
USA
1,585
United States
1,582
Viral marketing
1,537
Virales Marketing
1,537
Online retailing
1,516
Online-Handel
1,516
Beziehungsmarketing
1,454
Relationship marketing
1,453
Marketingmanagement
1,414
Marketing management
1,412
Electronic Commerce
1,346
E-commerce
1,321
Theorie
922
Theory
922
Brand
900
Markenartikel
877
Social media
811
Internet
714
Website
666
advertising
606
Celebrity endorsement
571
Celebrity-Werbung
571
Direktmarketing
571
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Undetermined
2,915
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361
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Article
5,695
Book / Working Paper
43
Journal
1
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Aufsatz in Zeitschrift
Ratgeber
Article in journal
5,721
Aufsatz im Buch
623
Book section
623
Graue Literatur
483
Non-commercial literature
483
Working Paper
378
Arbeitspapier
375
Hochschulschrift
302
Thesis
224
Collection of articles of several authors
74
Sammelwerk
74
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45
Fallstudie
45
Conference paper
38
Konferenzbeitrag
38
Aufsatzsammlung
36
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27
Bibliography included
27
Lehrbuch
24
Konferenzschrift
19
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19
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18
Sammlung
18
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16
Reprint
12
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12
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12
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11
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6
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6
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5,576
German
154
French
4
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1
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Pelsmacker, Patrick de
43
Gierl, Heribert
42
Dens, Nathalie
27
Eisend, Martin
26
Taylor, Charles Raymond
23
Septianto, Felix
21
Reijmersdal, Eva A. van
19
Bellman, Steven
18
Chang, Chingching
18
Yoon, Hye Jin
18
Yoon, Sukki
18
Dahlén, Micael
17
Stafford, Marla Royne
17
Torres, Ivonne M.
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Hudders, Liselot
15
Phau, Ian
15
Roy, Subhadip
15
Varan, Duane
15
Muehling, Darrel D.
14
Rosengren, Sara
14
Smit, Edith G.
14
Tucker, Catherine
14
Choi, Yung Kyun
13
Huh, Jisu
13
Ilicic, Jasmina
13
Pauwels, Koen
13
Rozendaal, Esther
13
Wilbur, Kenneth C.
13
Wilson, Rick T.
13
Bakir, Aysen
12
Chan, Kara
12
Dwivedi, Yogesh Kumar
12
Ford, John B.
12
Kaiser, Harry M.
12
Kennedy, Rachel
12
Wu, Linwan
12
Bergkvist, Lars
11
Buijzen, Moniek
11
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Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
All
Journal of advertising research
262
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
216
Journal of marketing communications
202
Journal of business research : JBR
201
International journal of advertising : the review of marketing communications
189
Psychology & marketing
126
Journal of promotion management : JPM
124
International journal of internet marketing and advertising : IJIMA
102
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
Journal of promotion management : innovations in planning and applied research
92
Journal of retailing and consumer services
85
European journal of marketing : EJM
69
Journal of marketing research : JMR
68
Health marketing quarterly
59
Journal of current issues and research in advertising : JCIRA
59
Marketing letters : a journal of research in marketing
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Marketing : ZFP ; journal of research and management
48
Journal of marketing
40
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Journal of marketing management : MM
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
The journal of brand management : an international journal
35
Asia Pacific journal of marketing and logistics
34
Journal of international consumer marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Information systems research : ISR
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
33
Journal of global marketing
33
The journal of consumer marketing
32
International journal of sports marketing & sponsorship
31
Cogent business & management
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
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ECONIS (ZBW)
5,739
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1
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
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