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~subject:"Advertising effects"
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Advertising effects
Advertising
6,373
Werbung
6,069
Werbewirkung
2,778
Consumer behaviour
2,177
Konsumentenverhalten
2,175
Internet marketing
1,266
Online-Marketing
1,261
advertising
906
Theory
617
Theorie
616
Brand management
561
Markenführung
561
USA
499
United States
498
Social Web
435
Social web
435
Brand image
388
Markenimage
388
Marketingmanagement
344
Marketing management
343
Preismanagement
260
Pricing strategy
260
Brand
252
Markenartikel
246
Target group
238
Zielgruppe
238
Emotion
207
Marketing
206
Game theory
204
Spieltheorie
198
Psychology of advertising
166
Werbepsychologie
166
Children
164
Kinder
162
Viral marketing
158
Virales Marketing
158
Gender
154
Competition
150
Geschlecht
149
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1,625
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185
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Book / Working Paper
916
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7
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2,624
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2,624
Aufsatz im Buch
140
Book section
140
Conference paper
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Reprint
7
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2
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2
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1
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English
2,741
German
34
Italian
2
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Pelsmacker, Patrick de
18
Gierl, Heribert
17
Eisend, Martin
16
Septianto, Felix
14
Taylor, Charles Raymond
14
Yoon, Sukki
14
Dahlén, Micael
13
Rosengren, Sara
13
Yoon, Hye Jin
13
Diehl, Sandra
11
Rozendaal, Esther
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Buijzen, Moniek
10
Chan, Kara
10
Dens, Nathalie
10
Evans, Nathaniel J.
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Wilson, Rick T.
10
Bellman, Steven
9
Choi, Yung Kyun
9
Ford, John B.
9
Hudders, Liselot
9
Malik, Garima
9
Weinberger, Marc G.
9
Wilbur, Kenneth C.
9
Wu, Linwan
9
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Campbell, Colin L.
7
Chang, Chingching
7
Choi, Hojoon
7
Dodoo, Naa Amponsah
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Hayes, Jameson L.
7
Huh, Jisu
7
Jain, Amit
7
Kaiser, Harry M.
7
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Anheuser-Busch, Inc.
1
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International journal of advertising : the review of marketing communications
146
International journal of advertising : the quarterly review of marketing communications
124
Journal of marketing communications
113
Journal of business research : JBR
112
Journal of advertising : official publication of the American Academy of Advertising
99
Journal of advertising research
86
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
25
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
2,777
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551
The use of positive and negative appeals in social advertising : a content analysis of television ads for preventing HIV/AIDS
Casais, Beatriz
;
Proença, João F.
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 623-647
Persistent link: https://www.econbiz.de/10013435739
Saved in:
552
Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos
Kim, Eunyoung
;
Kim, Yeojin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1235-1256
Persistent link: https://www.econbiz.de/10013417005
Saved in:
553
Exploring how older women want to be portrayed in advertisements
Phillips, Barbara J.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1235-1262
Persistent link: https://www.econbiz.de/10013417488
Saved in:
554
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
555
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
556
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
Saved in:
557
Effect of sexual appeal in marketing communication on aggression and sexual aggression : a theoretical perspective and future research directions
Bains, Karnika
;
Dewani, Prem Prakash
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10013478430
Saved in:
558
The effect of visual metaphors and expected value of digital billboard advertising on attitude toward advertising and brand
Han, Kwang Seok
- In:
Economics & finance notes
11
(
2022
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10013483879
Saved in:
559
Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee
;
Haley, Eric John
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
Saved in:
560
The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts
Yang, Guolan
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1502-1520
Persistent link: https://www.econbiz.de/10013484604
Saved in:
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