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~subject:"Advertising effects"
~type_genre:"Advisory report"
~type_genre:"Article in journal"
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Search: subject_exact:"Transsexualität"
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Advertising effects
Sexuality
709
Sexualität
709
USA
147
United States
147
Homosexuality
143
Homosexualität
143
Gender
125
Geschlecht
124
Frauen
96
Women
96
Arbeitsmarktdiskriminierung
86
Labour market discrimination
86
Weibliche Arbeitskräfte
73
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73
AIDS
70
Lohnstruktur
63
Wage structure
63
Jugendliche
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Consumer behaviour
51
Gender discrimination
51
Geschlechterdiskriminierung
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Konsumentenverhalten
51
Werbewirkung
50
Fertility
45
Fertilität
45
Diversity Management
39
Diversity management
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Sexual orientation
39
Advertising
38
Sexual harassment
38
Sexuelle Belästigung
38
Theorie
38
Theory
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Werbung
37
Discrimination
34
Gesundheitsvorsorge
32
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Advisory report
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Reichert, Tom
5
Black, Iain R.
2
Carlson, Jamie
2
Choi, Hojoon
2
Cummins, R. Glenn
2
Gong, Zijian
2
LaTour, Michael S.
2
Mayer, James Mark
2
Morton, Peta
2
Pan, Po-lin
2
Putrevu, Sanjay
2
Rosenberger, Philip J.
2
Wyllie, Jessica
2
Yoo, Kyunga
2
Abratt, Russell
1
Akagün Ergi̇n, Elif
1
Al Kurdi, Barween
1
Alshaar, H.
1
Alshurideh, M.
1
Anabila, Peter
1
Anschutz, Doeschka
1
Asare, Sylvester
1
Ashton, John K.
1
Bains, Karnika
1
Basil, Michael
1
Bauwens, Joke
1
Brace-Govan, Jan
1
Chan, Agnes S.
1
Cheng, Hong
1
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Cheung, Mei-chun
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Childers, Courntey Carpenter
1
Chow, Cheris W. C.
1
Cui, Geng
1
Cunningham, George B.
1
Dahl, Darren W.
1
Dalakas, Vassilis
1
Davies, John J.
1
Demunter, Rein
1
Dewani, Prem Prakash
1
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Journal of promotion management : JPM
6
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Australasian marketing journal
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
EuroMed journal of management
1
European journal of marketing
1
Health marketing quarterly
1
International journal of Chinese culture and management : IJCCM
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of euromarketing
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The IUP journal of marketing management : IJMM
1
The journal of applied business research
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ECONIS (ZBW)
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1
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
2
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
3
Consumer response toward sexual advertisements in the context of access-based consumption
Liang, Yongheng
;
Wu, Xiaoyue
;
Su, Yi
;
Jin, Liyin
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 423-438
Persistent link: https://www.econbiz.de/10014305458
Saved in:
4
He said, she said : the effectiveness and outcomes of responses to sexual harassment
Mills, Carol Bishop
;
Scudder, Joseph N.
- In:
International journal of business communication : IJBC …
60
(
2023
)
3
,
pp. 733-750
Persistent link: https://www.econbiz.de/10014291673
Saved in:
5
Effect of sexual appeal in marketing communication on aggression and sexual aggression : a theoretical perspective and future research directions
Bains, Karnika
;
Dewani, Prem Prakash
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10013478430
Saved in:
6
Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 910-929
Persistent link: https://www.econbiz.de/10013209475
Saved in:
7
Can't take my eyes off of the model : the impact of sexual appeal and product involvement on selective attention to advertisements
Gong, Zijian
;
Holiday, Steve
;
Cummins, R. Glenn
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 162-174
Persistent link: https://www.econbiz.de/10012515111
Saved in:
8
The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
Cummins, R. Glenn
;
Gong, Zijian
;
Reichert, Tom
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 708-732
Persistent link: https://www.econbiz.de/10012623880
Saved in:
9
The third-person perception of sex appeals in hedonic and utilitarian product ads
Ekici, Nezahat
;
Erdogan, Bayram Zafer
;
Basil, Michael
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10012259397
Saved in:
10
The effects of nostalgia cues in sexual health advertising
Morton, Cynthia R.
;
Williams, Sabrina
;
Morris, Jon D.
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10012313093
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