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~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Subject
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Advertising effects
Online-Marketing
7,857
Internet marketing
7,831
Consumer behaviour
6,544
Konsumentenverhalten
6,544
Advertising
5,490
Werbung
5,425
Werbewirkung
5,112
Social Web
4,236
Social web
4,236
Brand management
2,419
Markenführung
2,419
International marketing
2,327
Internationales Marketing
2,326
Markenimage
1,741
Brand image
1,739
USA
1,625
United States
1,622
Viral marketing
1,542
Virales Marketing
1,542
Online retailing
1,525
Online-Handel
1,525
Beziehungsmarketing
1,480
Relationship marketing
1,479
Marketingmanagement
1,460
Marketing management
1,454
Electronic Commerce
1,363
E-commerce
1,335
Theorie
940
Theory
940
Brand
906
Markenartikel
884
Social media
811
social media
744
Internet
727
Website
673
advertising
606
Direktmarketing
591
Direct marketing
586
Celebrity endorsement
577
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Undetermined
2,516
Free
267
Type of publication
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Article
5,050
Book / Working Paper
60
Journal
1
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Case study
Ratgeber
Article in journal
5,065
Aufsatz im Buch
609
Book section
609
Graue Literatur
449
Non-commercial literature
449
Arbeitspapier
347
Working Paper
347
Hochschulschrift
300
Thesis
224
Collection of articles of several authors
74
Sammelwerk
74
Fallstudie
45
Conference paper
32
Konferenzbeitrag
32
Aufsatzsammlung
28
Bibliografie enthalten
27
Bibliography included
27
Lehrbuch
24
Textbook
19
Konferenzschrift
18
Collection of articles written by one author
17
Sammlung
17
Guidebook
16
Reprint
12
Systematic review
12
Übersichtsarbeit
12
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10
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6
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5
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3
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English
4,935
German
170
French
4
Italian
1
Swedish
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Pelsmacker, Patrick de
43
Gierl, Heribert
42
Dens, Nathalie
27
Eisend, Martin
26
Taylor, Charles Raymond
23
Septianto, Felix
21
Reijmersdal, Eva A. van
19
Bellman, Steven
18
Chang, Chingching
18
Yoon, Hye Jin
18
Yoon, Sukki
18
Dahlén, Micael
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Stafford, Marla Royne
16
Torres, Ivonne M.
16
Hudders, Liselot
15
Phau, Ian
15
Roy, Subhadip
15
Varan, Duane
15
Muehling, Darrel D.
14
Rosengren, Sara
14
Smit, Edith G.
14
Tucker, Catherine
14
Choi, Yung Kyun
13
Pauwels, Koen
13
Rozendaal, Esther
13
Wilbur, Kenneth C.
13
Wilson, Rick T.
13
Bakir, Aysen
12
Chan, Kara
12
Ford, John B.
12
Huh, Jisu
12
Ilicic, Jasmina
12
Kaiser, Harry M.
12
Kennedy, Rachel
12
Wu, Linwan
12
Bergkvist, Lars
11
Buijzen, Moniek
11
Cheong, Yunjae
11
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Europäische Agentur für Sicherheit und Gesundheitsschutz am Arbeitsplatz
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Springer Gabler <Firma>
1
Published in...
All
Journal of advertising research
262
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
183
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
59
Marketing letters : a journal of research in marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
48
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
Journal of marketing management : MM
27
International journal of pharmaceutical and healthcare marketing : IJPHM
26
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ECONIS (ZBW)
5,111
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
7
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
8
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
9
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
10
Effects of an ad valorem Web Tax in a Cournot-Nash market for digital
advertising
D'Andria, Diego
- In:
International tax and public finance
30
(
2023
)
1
,
pp. 20-42
Persistent link: https://www.econbiz.de/10013542148
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