Khalid, Afia; Awan, Raheel Amir; Qadeer, Faisal; Saeed, Zara - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 115-134
consumers’ nudity attitudes modify their attitudes toward advertising in general (AAG) and also tests the mediation of … openness are also supported. Cultural sensitivity towards nudity has a profound impact on advertising effectiveness and thereby …. The results suggest that no matter how global the brand may be, a standardized global advertising approach may not work …