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~subject:"Advertising effects"
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Advertising effects
Website
3,006
Consumer behaviour
963
Konsumentenverhalten
963
Electronic Commerce
902
E-commerce
869
Online-Marketing
848
Internet marketing
839
Online retailing
683
Online-Handel
682
Social Web
437
Social web
437
Internet
420
Customer satisfaction
319
Kundenzufriedenheit
319
Beziehungsmarketing
302
Relationship marketing
302
Dienstleistungsqualität
296
Service quality
296
Deutschland
177
Confidence
176
Vertrauen
176
USA
173
United States
171
Germany
157
Evaluation
133
Tourism marketing
133
Tourismusmarketing
133
Bewertung
132
Public relations
132
Öffentlichkeitsarbeit
132
Werbewirkung
126
Brand management
120
Markenführung
120
Benutzerfreundlichkeit
119
Benutzerschnittstelle
117
Einzelhandel
117
Retail trade
117
User interface
117
Usability
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Bambauer, Silke
3
Bauer, Hans H.
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Girotra, Karan
3
Ulrich, Karl T.
3
Usman, Osly
3
Abou Nabout, Nadia
2
Aribarg, Anocha
2
Clement, Michel
2
Fischer, Christian
2
Frick, Tim
2
Försch, Steffen
2
Gierl, Heribert
2
Haan, Evert de
2
Huh, Jisu
2
Lee, Ki-young
2
Lennon, Sharron J.
2
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2
Meeder, Uta
2
Mäder, Ralf
2
Phau, Ian
2
Schwartz, Eric M.
2
Shehu, Edlira
2
Thorson, Esther
2
Zhang, Ping
2
Adam, Martin
1
Agrebi, Meriem
1
Albinsson, Pia A.
1
Amaya Rivas, Adriana A.
1
Amthor, Axel
1
Andreu, Luisa
1
Appiah, Osei
1
Asdemir, Kursad
1
Auschaitrakul, Sumitra
1
Auter, Philip
1
Baeza-Yates, Ricardo
1
Ballantine, Paul W.
1
Balsubramanian, Siva K.
1
Bat, Tuya
1
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Journal of internet commerce
6
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing : ZFP ; journal of research and management
3
Faculty & research / Insead : working paper series
2
Gabler Edition Wissenschaft
2
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of sports marketing & sponsorship
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
A reader in marketing communications
1
Advanced topics in electronic commerce ; Vol. 1
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of business and economic research : AJBER
1
Benchmarking : an international journal ; BIJ
1
Berichte aus der Betriebswirtschaft
1
Cogent economics & finance
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Cutting edge international research
1
Direct marketing : an international journal
1
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enterprise information systems
1
Facta Universitatis / Series economics and organization / University of Niš
1
Handbuch der Marktforschung
1
Human resource management
1
INSEAD Working Paper
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IT-fachportal.de
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ECONIS (ZBW)
121
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91
Do Mexican companies culturally adapt their websites?
González-Trejo, Elí Samuel
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 480-493
Persistent link: https://www.econbiz.de/10008825719
Saved in:
92
Web advertising
Baeza-Yates, Ricardo
- In:
E-commerce and web technologies : 11th international …
,
(pp. 143-145)
.
2010
Persistent link: https://www.econbiz.de/10010216764
Saved in:
93
Return on engagement : content, strategy, and design techniques for digital marketing
Frick, Tim
-
2010
Persistent link: https://www.econbiz.de/10008701766
Saved in:
94
Web Analytics : Metriken auswerten, Besucherverhalten verstehen, Website optimieren ; [Metriken analysieren und interpretieren, Besucherverhalten verstehen und auswerten, Website-Z...
Hassler, Marco
-
2010
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003879288
Saved in:
95
Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
Saved in:
96
Effects of web site atmospherics on consumer responses : music and product presentation
Kim, Jung-hwan
;
Kim, Minjeong
;
Lennon, Sharron J.
- In:
Direct marketing : an international journal
3
(
2009
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10003936382
Saved in:
97
A new advertising effectiveness model for corporate advertising web sites : a relationship marketing approach
Patsioura, Fotini
;
Vlachopoulou, Maro
;
Manthou, Vicky
- In:
Benchmarking : an international journal ; BIJ
16
(
2009
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009526475
Saved in:
98
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
Saved in:
99
Die Kunst des Webtrackings : [Webtracking à la carte, Web Analytics vom Feinsten]
Möller, Udo
;
Kröhn, Michael
-
2009
-
1. Aufl., Dt. Originalausg.
Persistent link: https://www.econbiz.de/10003752828
Saved in:
100
Cognitive and emotional processes in individuals and commercial web sites
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of business and psychology
24
(
2009
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10003848108
Saved in:
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