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~subject:"Advertising industry"
~subject:"Kreativität"
~subject:"Werbewirkung"
~type:"article"
~type_genre:"Bibliography included"
~type_genre:"Case study"
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Advertising industry
Kreativität
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Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
1
Corporate creativity : developing an innovative organization
1
Entrepreneurship and the creative economy : process, practice and policy
1
Ethical branding and marketing : cases and lessons
1
Field guide to case study research in business-to-business marketing and purchasing
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Global advertising practice in a borderless world
1
How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing management : a cultural perspective
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The advertising handbook
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ECONIS (ZBW)
12
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Ethics and celebrity advertising : cases in the Indian advertising industry
Singh, Gurbir
;
Mishra, Abhishek
- In:
Ethical branding and marketing : cases and lessons
,
(pp. 173-184)
.
2019
Persistent link: https://www.econbiz.de/10012033798
Saved in:
2
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
3
Barriers to innovation diffusion in industrial networks : a systematic combining approach
Huhtala, Juho-Petteri
;
Mattila, Pekka
;
Sihvonen, Antti
; …
- In:
Field guide to case study research in …
,
(pp. 61-76)
.
2014
Persistent link: https://www.econbiz.de/10011413703
Saved in:
4
Competence integration in creative processes
Öberg, Christina
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10009734079
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5
The way you see is what you get : market research as modes of knowledge production
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Marketing management : a cultural perspective
,
(pp. 231-245)
.
2012
Persistent link: https://www.econbiz.de/10009507069
Saved in:
6
Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
Broberg, Oskar
;
Axelsson, Ann-Sofie
;
Sjöblom, Gustav
- In:
How entrepreneurs do what they do : case studies in …
,
(pp. 105-118)
.
2012
Persistent link: https://www.econbiz.de/10009733106
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7
Reconciling economic and creative performance : insights from a creative business service start-up
Tjemkes, Brian V.
- In:
Entrepreneurship and the creative economy : process, …
,
(pp. 120-147)
.
2011
Persistent link: https://www.econbiz.de/10009267112
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8
Managing professional service firms : role of managerial abilities
Sahin, Cigdem
- In:
The journal of management development
30
(
2011
)
4
,
pp. 413-426
Persistent link: https://www.econbiz.de/10009012265
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9
Porter Novelli
Waldron, Greg
- In:
Best practices in talent management : how the world's …
,
(pp. 225-240)
.
2010
Persistent link: https://www.econbiz.de/10003942135
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10
"Wachsen oder nicht, das ist die Frage ..." : Systemdifferenzierungen junger Unternehmen am Beispiel einer Kommunikationsagentur
Fried, Andrea
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
3
,
pp. 334-360
Persistent link: https://www.econbiz.de/10003964485
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