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~subject:"Advertising music"
~subject:"Brand"
~subject:"Emotion"
~subject:"USA"
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Advertising music
Brand
Emotion
USA
Werbemusik
116
Brand management
43
Markenführung
43
Consumer behaviour
34
Konsumentenverhalten
34
Werbewirkung
33
Advertising effects
32
Musik
19
Music
18
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15
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Music industry
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Akustische Markenführung
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Steiner, Paul
7
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4
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3
Roth, Simone
3
Abolhasani, Morteza
2
Allan, David
2
Anand, Sandip
2
Borders, Aberdeen Leila
2
Bronner, Kai
2
Fraser, Cynthia
2
Groves, John
2
Hirt, Rainer
2
Kemp, Elyria
2
Kilian, Karsten
2
Kleinjohann, Michael
2
Kopp, Steven W.
2
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2
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2
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2
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2
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2
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2
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2
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2
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1
Anglada-Tort, Manuel
1
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1
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1
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1
Bartholmé, Roland H.
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Bennett, Gregg
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
19
Journal of retailing and consumer services
5
SpringerLink / Bücher
5
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
The journal of consumer marketing
3
Designing and communicating experience
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
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Springer eBook Collection / Business and Economics
2
The international review of retail, distribution and consumer research
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Transnational studies in jazz
2
essentials
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Asia Pacific journal of marketing and logistics
1
Branded spaces : experience enactments and entanglements
1
Cutting edge international research
1
Economy 4.0 and the COVID-19 pandemic : a review of research
1
European journal of marketing
1
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1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Innovation in advertising and branding communication
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
1
Journal of business strategy
1
Journal of international consumer marketing
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Journal of international marketing and marketing research
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Journal of management analytics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Building strong brands and engaging customers with sound
Jaskari, Minna-Maarit
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014464984
Saved in:
3
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
4
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
5
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
6
Dance marketing as an innovation in audiovisual advertising
Narożna, Dominika
;
Gorzelańczyk, Natalia
- In:
Economy 4.0 and the COVID-19 pandemic : a review of research
,
(pp. 179-186)
.
2023
Persistent link: https://www.econbiz.de/10014325891
Saved in:
7
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
8
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
9
Audio design in branding and advertising
Rodero, Emma
;
Larrea, Olatz
- In:
Innovation in advertising and branding communication
,
(pp. 69-85)
.
2021
Persistent link: https://www.econbiz.de/10012391633
Saved in:
10
Advertising music and the effects of incongruity resolution on consumer response
Abolhasani, Morteza
;
Oakes, Steve
;
Golrokhi, Zahra
- In:
Designing and communicating experience
,
(pp. 183-193)
.
2021
Persistent link: https://www.econbiz.de/10012648302
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