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~subject:"Advertising planning"
~subject:"Konsumentenverhalten"
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Advertising planning
Konsumentenverhalten
Werbeträger
410
Advertising media
390
Advertising
121
Werbung
116
Werbewirkung
112
Advertising effects
106
Werbeplanung
88
Deutschland
72
Germany
59
Internet marketing
54
Online-Marketing
51
Consumer behaviour
49
Communication media
40
Kommunikationsmedien
40
Marketing management
40
Brand management
39
Marketingmanagement
39
USA
39
United States
39
Theorie
36
Theory
35
Media industries
33
Mediensektor
33
Markenführung
31
Media usage
27
Mediennutzung
27
Marketing
26
Internet
22
Zielgruppe
22
Target group
21
Computerspiel
19
Celebrity endorsement
18
Celebrity-Werbung
18
Mediaplanung
16
Video game
15
Advertising industry
14
Markenimage
14
Psychology of advertising
14
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Undetermined
18
Free
4
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Article
75
Book / Working Paper
47
Journal
1
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All
Article in journal
45
Aufsatz in Zeitschrift
45
Aufsatz im Buch
31
Book section
31
Hochschulschrift
11
Thesis
7
Graue Literatur
6
Non-commercial literature
6
Ratgeber
6
Guidebook
5
Arbeitspapier
4
Working Paper
4
Collection of articles of several authors
2
Lehrbuch
2
Sammelwerk
2
Textbook
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference paper
1
Fallstudie
1
Flugblatt
1
Konferenzbeitrag
1
Statistik
1
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English
69
German
52
French
1
Swedish
1
Author
All
Pepels, Werner
4
Steffenhagen, Hartwig
4
Unger, Fritz
3
Baetzgen, Andreas
2
Brasel, S. Adam
2
Broadbent, Simon
2
Bruhn, Manfred
2
Chatterjee, Patrali
2
Dahlén, Micael
2
Danaher, Peter J.
2
Huber, Frank
2
Jones, John Philip
2
Marx, Anne
2
Meyer, Frederik
2
Pelsmacker, Patrick de
2
Schultz, Don E.
2
Stammermann, Ludger
2
Streich, Michael
2
Thomas, Wolfgang
2
Waiguny, Martin
2
Abedi, Vahideh Sadat
1
Aggarwal, Sugandha
1
Agrawal, Meenu
1
Ahn, Joongha
1
Aldas-Manzano, Joaquín
1
Aleksandrovs, Leonids
1
Bachmüller, Tobias
1
Baron, Roger B.
1
Bauer, Hans H.
1
Beckmann, Klaus J.
1
Binggeser, Ellen
1
Blakeman, Robyn
1
Block, Martin P.
1
Broberg, Oskar
1
Brown, Lyndon O.
1
Burton, Scot
1
Canbazoglu, Ruziye
1
Cauberghe, Verolien
1
Chan-Olmsted, Sylvia M.
1
Chen, Haipeng
1
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Institution
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Communication, Advertising and Marketing Education Foundation
1
Duncker & Humblot
1
Published in...
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Journal of advertising research
7
Journal of marketing communications
4
SpringerLink / Bücher
4
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of promotion management : JPM
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
A master class in brand planning : the timeless works of Stephen King
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Case study and review
1
Comparative economic research : Central and Eastern Europe
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
DUV / Wirtschaftswissenschaft
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
1
Fashion marketing
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of entrepreneurial venturing
1
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ECONIS (ZBW)
123
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61
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
62
The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.
;
Denk, Michaela
;
Oberecker, Klaus
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
Saved in:
63
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
64
Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
Saved in:
65
Mediawerbung
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 45-66)
.
2009
Persistent link: https://www.econbiz.de/10003765977
Saved in:
66
Grundlagen und Methoden der Intermediaselektion
Schweiger, Günter
;
Dabic, Marina
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 839-857)
.
2009
Persistent link: https://www.econbiz.de/10003766188
Saved in:
67
Entscheidungskriterien und Methoden der Intramediaselektion
Bruhn, Manfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 859-889)
.
2009
Persistent link: https://www.econbiz.de/10003766191
Saved in:
68
Werbewirkungskontrolle
Pepels, Werner
-
2008
Persistent link: https://www.econbiz.de/10003767434
Saved in:
69
Werbekontaktanalysen
Koch, Jörg
-
2008
Persistent link: https://www.econbiz.de/10003767441
Saved in:
70
The image as the determinant of the radio advertisement medium - the connection between type of an enterprise and key factors in the decision making process regarding the choice of...
Piotrowska-Pia̜tek, Agnieszka
- In:
Comparative economic research : Central and Eastern Europe
11
(
2008
)
4
,
pp. 127-139
Persistent link: https://www.econbiz.de/10003833260
Saved in:
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