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~subject:"Aesthetics"
~type_genre:"Aufsatz in Zeitschrift"
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Aesthetics
Product design
2,312
Produktgestaltung
2,312
New product development
533
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531
Theorie
487
Theory
487
Innovation
457
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Aufsatz in Zeitschrift
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Townsend, Claudia
5
Hagtvedt, Henrik
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Kirillova, Ksenia
3
Bazin, Yoann
2
Chattaraman, Veena
2
Dahl, Darren W.
2
Fu, Xiaoxiao
2
Korica, Maja
2
Kumar, Deepak S.
2
Landwehr, Jan Rüdiger
2
Lehto, Xinran Y.
2
Patrick, Vanessa M.
2
Purani, Keyoor
2
Sahadev, Sunil
2
Sood, Sanjay
2
Venkatesh, Alladi
2
Aadland, Erik
1
Alba, Joseph W.
1
Alexandersson, Anna
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Andrade, Eduardo B.
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Auernhammer, Jan
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Bajaj, Aditi
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Bhandari, Upasna
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Bjelland, Hans V.
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Boland, Brodie J.
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Bravo-Olavarria, Renzo
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Bronkhorst, Ewald
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Buechel, Eva C.
1
Burmeister-Lamp, Katrin
1
Burnap, Alex
1
Byun, Kyung-Ah
1
Cai, Liping A.
1
Campana, Daniela
1
Candi, Marina
1
Chang, Chiu-Chi Angela
1
Chang, Klarissa
1
Chen, Steven
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of retailing and consumer services
4
International journal of product development : IJPD
3
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
3
Psychology & marketing
3
Administrative science quarterly : ASQ
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of management inquiry
2
Journal of marketing research
2
Journal of travel and tourism marketing
2
Marketing letters : a journal of research in marketing
2
Aus Politik und Zeitgeschichte : APuZ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation review
1
Cross cultural management : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic commerce research
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
European review of economics and finance
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of innovation management
1
International journal of manufacturing technology and management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of technology marketing : IJTMkt
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of current issues and research in advertising
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
83
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11
Do tech products have a beauty premium? : the effect of visual aesthetics of wearables on willingness-to-pay premium and the role of product category involvement
Lee, Eun Jung
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169591
Saved in:
12
The effects of innovative visual design on consumer attitude
Hong, JungHwa
;
Byun, Kyung-Ah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10012668400
Saved in:
13
No second chance for a first impression : the role of aesthetics in early access video games
Schlüter, Alexander
;
Waldkirch, Matthias
; …
- In:
International journal of innovation management
25
(
2021
)
10
,
pp. 2140002-1-2140002-22
Persistent link: https://www.econbiz.de/10012939441
Saved in:
14
Aesthetics rising from beauty to reputation management
Lies, Jan
- In:
Corporate reputation review
24
(
2021
)
2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10012500248
Saved in:
15
Aesthetic objects, aesthetic judgments and the crafting of organizational style in creative industries
Bazin, Yoann
;
Korica, Maja
- In:
Journal of management inquiry
30
(
2021
)
3
,
pp. 312-330
Persistent link: https://www.econbiz.de/10012593033
Saved in:
16
Influencing consumer responses to highly aesthetic products : the role of mindsets
Lin, Ying-Ching
;
Chang, Chiu-Chi Angela
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 459-476
Persistent link: https://www.econbiz.de/10013256060
Saved in:
17
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
18
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
19
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
20
The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
Saved in:
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