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~subject:"Airline"
~subject:"Hotellerie"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Kundenbindungsprogramm"
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BPM Best Practice : wie führende Unternehmen ihre Geschäftsprozesse managen
1
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Reconnecting marketing to markets
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Tourism and hospitality management
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ECONIS (ZBW)
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1
Diffusion patterns in loyalty programs
Pimpão, Pedro
;
Correia, Antónia
;
Duque, João
; …
- In:
Tourism and hospitality management
,
(pp. 115-126)
.
2016
Persistent link: https://www.econbiz.de/10011569261
Saved in:
2
Social media engagement that drives purchase behavior
Malthouse, Edward C.
;
Vandenbosch, Mark B.
;
Kim, Su Jung
- In:
The changing roles of advertising : [extended versions …
,
(pp. 29-42)
.
2013
Persistent link: https://www.econbiz.de/10009773062
Saved in:
3
Miles & More : Prozessmanagement im weltweiten Kundenservice
Gesing, Thomas
;
Hanisch, Thorsten
;
Wichtrup, Sven
- In:
BPM Best Practice : wie führende Unternehmen ihre …
,
(pp. 155-172)
.
2011
Persistent link: https://www.econbiz.de/10008990602
Saved in:
4
Marketing on trial : the SAS EuroBonus case
Kjellberg, Hans
- In:
Reconnecting marketing to markets
,
(pp. 181-203)
.
2010
Persistent link: https://www.econbiz.de/10008808307
Saved in:
5
Wirtschaftliche Effekte von Kundenbindungsprogrammen in der Hotellerie
Rück, Hans R. G.
- In:
Handbuch Hospitality Management : Managementkonzepte, …
,
(pp. 513-533)
.
2009
Persistent link: https://www.econbiz.de/10003815610
Saved in:
6
Fallstudie Miles & More : profitable Kundenbindung in der Airline Industrie
Hauschild, Ulrich
;
Hilverkus, Sascia
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 795-809)
.
2008
Persistent link: https://www.econbiz.de/10003597812
Saved in:
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