Diffusion patterns in loyalty programs
Year of publication: |
2016
|
---|---|
Authors: | Pimpão, Pedro ; Correia, Antónia ; Duque, João ; Zorrinho, Carlos |
Published in: |
Tourism and hospitality management. - Bingley : Emerald, ISBN 978-1-78635-714-4. - 2016, p. 115-126
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Innovationsdiffusion | Innovation diffusion | Hotellerie | Hotel industry | Wirtschaftsmodell | Economic model |
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